US iGaming firm Full Engagement Sports (FES) has partnered with UK-based software developer and gamification specialist Incentive Games to launch an esports bracket-challenge game. The agreement comes after the duo met at last year’s Betting on Sports America in New Jersey. FES’ new app will launch with a free-to-play prediction game with the view to ultimately offer parimutuel betting options …
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Jack Kelliher, Commercial Manager for PA Betting Services (pictured), discusses the unforeseen esports events in lockdown, the ‘pulling power’ of large brands to attack the space, popular objections for those nervous about getting involved, and the trading advantage to setting prices against those for other major betting sports. SBC: With the betting world now having had time to readjust to …
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As esports continues to engage new audiences, traditional broadcasters such as FOX and BT Sport have begun to optimise competitive gaming events such as Virtual F1 and eNASCAR in order to diversify their content. Allan Hvid, Head of Esports and Football for TV 2 in Denmark, spoke at ESI’s Digital Summit, highlighting new dynamics between esports and traditional broadcasters in securing …
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Next week, Esports Insider (ESI) will host its ‘ESI Digital Summit’ (26-27 May), where it will discuss all critical components related to the esports value chain amid a disrupted global marketplace. Sam Cooke, Managing Director of ESI, tells SBC that although esports may have navigated COVID-19 disruptions better than its traditional counterparts, stakeholders should not take comfort in the easy …
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On the first day of the inaugural SBC Digital Summit, Tyrone Dobbin – Managing Director of Sportingbet South Africa – predicted that ‘semi-esports’ such as FIFA and NBA 2k will continue to see revenue increases in the mid to long term. Dobbin, who took part in the ‘Off the Bench- What is there to Bet on?’ panel, said: “The rise …
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Esports has provided sports betting and gaming operators with some much needed relief during financially unstable times brought about by COVID-19. However, now attention is turning to its validity after the virus threat level recedes and how the esports industry will ultimately fit into the betting sector. Siim Ühtid, Esports Trading Manager at Betgenius, spoke to SBC News about why …
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Esports betting has taken centre stage as a viable alternative for bookmakers during the COVID-19 crisis. However, with this relatively new sector garnering a lot of attention, questions are being raised as to how stable it is compared with traditional sports betting. It is vital that esports betting keeps its integrity during this period as a mistake could derail the …
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B2B fantasy sports platform provider Scout Gaming has moved to expand its portfolio. confirming the launch of its esports betting offering across its network of partners. Launching its new vertical, Stockholm-listed Scout Gaming underlines that it is committed to expanding its availability of esports content during the coming weeks, as industry incumbents navigate COVID-19 disruptions. The esports offering will be …
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The coronavirus pandemic has proved to be a huge challenge for the entire betting community, and bookmakers have been confronted with a situation which they never thought they’d face. Who expected to see the Belarusian Premier League topping viewing charts across the globe? However, esports has also seen a sharp rise in viewership since the COVID-19 outbreak due to its …
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Sportsbook supplier Betby has agreed upon a ‘significant’ extension to its agreement with Pomadorro, which will see the online gambling group offer the supplier’s new esports offering. The new portfolio will include a variety of FIFA esports fixtures, CS:GO tournaments, as well as a CyberSport package. Chris Nikolopoulos, Chief Commercial Officer at Betby, said: “We are delighted to be growing …
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