Tag Archives: CRM

Xtremepush: Helping kwiff elevate its communications to the next level –

SBC News Xtremepush: Helping kwiff elevate its communications to the next level -

Joanna Beaton, Head of CRM at sports and casino betting app kwiff, shares her experience of working with customer engagement platform provider Xtremepush on taking its communications strategy to a whole new level. When sports and casino betting app kwiff embarked on the search for a partner to help facilitate change in its segmentation, automation and reporting capabilities, it had …

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Xtremepush: Beyond Acquisition (Pt2)… Moving towards relationship marketing in the US

SBC News Xtremepush: Beyond Acquisition (Pt2)… Moving towards relationship marketing in the US

In the second installment of his two-part blog, Xtremepush Senior Account Executive Brandon Asgeirsson continues his assessment of the rapidly growing US igaming market.  Use data to understand who you’re talking to As an operator, your players are your most important asset. So, you need to take the time to fully understand them. That means knowing their preferences and behaviors, …

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Simon Lidzèn: We’re on the Fast Track to the future of CRM

Simon Lidzèn, Fast Track CEO and co-founder

Following the announcement that Fast Track integrated OpenAI into their CRM platform, Simon Lidzèn, Fast Track CEO and co-founder, spoke to SBC News about how this new feature is helping operators to “work smarter, not harder”. The new capability, which was showcased for the first time at ICE, promises to create “human-like”, multi-level marketing campaigns that can be localised to …

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Fast Track gets personal with new AI-driven CRM integration

SBC News Fast Track gets personal with new AI-driven CRM integration

Fast Track has set out its plans to “revolutionise the way CRM is done in the igaming industry” with the integration of an autoregressive language AI model. The new model, which will be showcased at ICE in February, will enable operators to create “human-like”, multi-level marketing campaigns that can be localised to each audience. CEO and Co-founder Simon Lidzen said: …

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Nicky Abela: Fast Track – AI and machine learning explained…

SBC News Nicky Abela: Fast Track - AI and machine learning explained...

Artificial intelligence (AI) and machine learning (ML) are often referenced in discussions about the future of the igaming industry. We spoke to Nicky Abela, Producer at Fast Track, to get a better understanding of the applications for this technology in player engagement and how the company is helping operators prepare for a future of machine learning-powered CRM. SBC: Can you …

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Dan Morrison: Fast Track – ‘Time is your most valuable resource when outsourcing’

SBC News Dan Morrison: Fast Track - ‘Time is your most valuable resource when outsourcing’

Dan Morrison, Senior Solutions Consultant at igaming engagement platform specialist Fast Track, shares some valuable insight into how companies can use outsourcing to best effect and outlines some of the factors they need to consider before seeking external partners.  SBC: What questions should businesses be asking when looking for external solutions? Dan Morrison: The three most important considerations when looking …

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Kindred Group’s 32Red goes live with Fast Track platform

32Red - Derby County's Wayne Rooney during the Carabao Cup match at Pride Park, Derby.

Kindred Group’s 32Red, one of the most recognisable online casino brands in the UK, is now live with a bespoke version of the Fast Track CRM platform.  The primary goal of the partnership was for 32Red to achieve greater flexibility for its player engagement campaigns, and with less manual labour. Needing an enhanced segmentation model beyond the standard integration, through …

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GiG drives player engagement with Fast Track partnership

SBC News GiG drives player engagement with Fast Track partnership

Gaming Innovation Group (GiG) will continue to drive player engagement across its operator network after partnering with Fast Track CRM.  Through the agreement, GiG’s network of operators will now be able to ‘manage all their player engagement from one place’. “Like Fast Track, GiG is a technology company at its core,” explained Christopher Hirst, Co-Founder of Fast Track. “One of …

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