UK marketing news source The Drum has reported that Toronto listed operator Amaya Inc has appointed Crispin Porter + Bogusky (CP+B Group) as its lead creative marketing agency for new sports betting brand BetStars.com The appointment of CP+B Group as lead agency, follows last December’s soft launch of the BetStars Version 1 client by subsidiary PokerStars. Amaya governance has continually …
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Paddy Power launches horse racing focused ‘Exhilaracing’ campaign
Paddy Power has announced the launch of its new ‘Exhilaracing’ multi-content advertising campaign to promote its 2015 horse racing markets.The advertising campaign will promote Paddy Powers ‘Best Price Guarantee’ and ‘money back special’ offers on UK horse racing events for both online and retail customers Paddy Power management confirmed that the advertising campaign would also help promote forthcoming product releases …
Read More »Paddy Power calls for creative pitch
Paddy Power marketing is set to undertake a review of its creative and brand direction, after three years of working with London marketing agency Crispin Porter & Bogusky . Paddy Power has requested marketing and brand consultancy Oystercatchers to handle the review and pitch process for Paddy Power. Oystercatchers has begun to draw a shortlist of potential agencies to pitch …
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