SIS (Sports Information Services) has signed a new deal with Betfred, ensuring that the operator retains access to its global, round-the-clock greyhound racing content. The latest extension provides Betfred’s online and retail estate with long-term access to a wide range of greyhound racing events from the UK, Ireland, and Mexico. This is in the aim of increasing engagement levels and …
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XB Net has confirmed that it will extend its ongoing distribution agreement with Betfred, giving the Warrington-based bookmaker access to live pictures, data and betting services from over 50 North American tracks. Through the extended agreement, Betfred will be able to offer ‘a robust pipeline’ of betting markets for customers, while also increasing digital dwell time. Craig Reid, Trading Director …
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Betgenius has announced a ‘major coup’ for its sportsbook content and management services, after securing a ‘long-term trading partnership’ with UK legacy bookmaker Betfred. The deal sees Betgenius trade in-play markets for major sports including the English Premier League, Football League and Scottish Premiership. Servicing a ‘five-year arrangement’, Betgenius will act as ‘primary in-play trading partner’ for Betfred, leading the bookmaker’s …
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Betfred has boosted its sports betting product ahead of next week’s US PGA Championship after agreeing to offer the premium Golf Service from Metric Gaming. The operator’s customers will now be able to bet on exciting hole-by-hole markets as well as 18-hole and 72-hole markets, all simultaneously. This move will ensure relevant betting content is available across the four days …
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UK-based operator Betfred has demonstrated its commitment to sports betting integrity, by joining the international sports betting integrity association ESSA. Combining a large retail operation with its online business, the moves increases the reach of the ESSA monitoring and alert platform, whilst also further strengthening and enhancing “ the association’s position as the regulated private sectors representative body on betting …
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