Italian sports betting operator Eurobet has confirmed the appointment of Alfredo Melloni as its new Head of iGaming. Melloni joins the Gala Coral European subsidiary from Paddy Power where he served as Italian iGaming Product manager since 2012. He takes over igaming managerial responsibilities from Marco Trucco who departed the operator to join PokerStars as Head of Italy. Melloni will …
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Bookmaker devices amongst first published Apple Watch apps
The general release of the Apple Watch on Friday 24 April, saw some 3000 dedicated Apple Watch apps published to the public. Bookmakers, William Hill, Coral, Unibet, and Ladbrokes Australia were the first industry operators to release customised apps into the Apple Watch eco-system. The industry bragging rights for first publicised release were shared by Ladbrokes Australia and William Hill, …
Read More »Coral Election Forecast – Labour closing ground on Tories
Coral today released its latest General Election Betting Forecast based on the current betting markets which shows Labour making ground on the Tories at the expense of the SNP. The Coral forecast is a mathematical model that uses the odds on constituencies to calculate the overall number of seats that each party is most likely to win. In the latest …
Read More »Coral – Race for Number 10 going down to the wire
Bookmaker Coral has cut the odds on there being a hung parliament following next month’s General Election to 1-8 (from 1-6), while the odds on Ed Miliband becoming the next Prime Minister have shortened to evens (from 5-4), although David Cameron remains favourite, at 4-5, to remain in number 10 post-election. “Political punters are now willing to back a hung …
Read More »Coral reaches social media heights during Cheltenham Festival
Leading bookmaker Coral achieved the highest share of voice on social media versus competitors during the notoriously competitive Cheltenham Festival, the biggest and most important week of the year for UK betting operators. Using the leading social media data analytics platform Crimson Hexagon, Coral have identified that they achieved a 28% share of voice, compared with 16% for Betfair, the …
Read More »Coral’s Cheltenham Festival webcast proves a hit with online viewers
Coral has declared its live Cheltenham Festival webcast a great success after attracting thousands of online viewers. The bookmaker took over £30,000 worth of bets during the two hour show which trended on Twitter in the UK throughout its live transmission from their headquarters in Stratford, east London. A panel chaired by Channel 4 Racing presenter Nick Luck provided tips and …
Read More »Gerard Farrell – Global Reviews – Sports bettors expect ease of use as a bare minimum
In the year February 2014 to February 2015 Global Reviews conducted three Digital Sales Effectiveness* studies into the Sports Betting Industry in the UK and Ireland. This research examines how effective 888, Bet Fred, Bet Victor, Bet365, Betfair, Coral, Ladbrokes, Matchbook, PaddyPower, Sky Bet and William Hill are at converting customers online. Bettors expect more online Prospective bettors are looking …
Read More »Paul Reilly – Media Skunk Works – EastEnders ‘Live Week’ Review
Celebrating the TV soap opera’s 30th anniversary, EastEnders ‘Live Week’ drew in UK viewer figures of +10 million and created mass audience engagement with social media. Having finished, the event has been described by commentators as a game changer UK TV and Entertainment. Team SBC discussed EastEnders ‘live week’ with Paul Reilly Managing Director of marketing and SEO insights company …
Read More »Lords debate restrictions on B2 Gaming Machines
Fixed odds betting terminals have been debated in the House of Lords, with the usual mix of hot air and in-depth analysis that has come to be frequently parodied of the UK’s second legislative house. The whole discussion has been kicked off by Lib Dem Peer Lord Strasburger, despite the fact he doesn’t appear to know what the existing stake …
Read More »Bookmakers launch GambleAware week
The UK’s high street betting shops have officially launched GambleAware Week as part of their ongoing commitment to promote responsible gambling. The week is designed to educate customers about the tools available to help them stay in control and includes measures to increase the number of players setting voluntary limits on gaming machines. It coincides with the launch of new …
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