Marathonbet’s Head of Brand Marketing Dan Towse has warned that the use of influences as marketing tools is causing gaming brands to lose the trust of their audience, ahead of his appearance on the Advertising and Marketing Conference stream at ICE VOX. The Head of Brand for the gambling company compared influencers to world-class sports stars in regards to driving …
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Finalists announced for Racing Post/SIS Betting Shop Manager of the Year
Representatives from six different bookmakers will duke it out for the prestigious Racing Post/SIS Betting Shop Manager of the Year next month as the competition announced its eight regional champions. Independent bookmakers Jenningsbet and Toals Bookmakers have managers on the shortlist, alongside Betfred, Paddy Power, William Hill and three from GVC Group’s Ladbrokes and Coral operations. Selected from a shortlist of …
Read More »GambleAware receives £5.4m in donations for Q1 and Q2
According to recent figures released by GambleAware, UK operators Bet365, GVC Holdings and William Hill have again topped the list of donations received by the industry charity, for the period between 1 April 2019 – 30 September 2019. The charity had received £5.4m in pledges and donations for Q1 and Q2 of this year, however this does not include funds …
Read More »‘Dettori effect’ eases pain for bookies after ‘punter friendly’ Ascot
Bookmakers could breathe a sigh of relief on Sunday after John Gosden’s heavily-backed Enable suffered defeat at the Qatar Prix De L’Arc at Longchamp, finishing the race in second place. Following five favourites winning at Ascot Racecourse on Saturday, William Hill revealed that it had amounted a seven-figure loss as a result, while Coral PR Executive Harry Aitkenhead described Saturday’s …
Read More »BBH London takes over as Ladbrokes Coral creative agency
GVC Holdings has confirmed the appointment of BBH London as lead creative marketing agency for its Ladbrokes Coral advertising account. This September, GVC governance called for an ‘agency pitch’, consolidating the multi-million £ creative advertising accounts of Ladbrokes and Coral – the FTSE gambling group’s flagship UK betting brands. A specialist in delivering effective brand development strategies for large scale …
Read More »GVC secures global racing partnership with BetMakers
GVC Holdings has strengthened its commitment to racing after securing a new global racing partnership with Australia-based BetMakers Technology Group, which will roll out BetMakers’ technology and wagering products rolled out in Australia and other international markets. Under the terms of the new agreement, BetMakers has confirmed that it will continue to service GVC Australia brands. However, it has now …
Read More »ABB anticipates further shop closures during 2019
The impact of stake reductions on Fixed Odds Betting Terminals (FOBTs) is continuing to have a ‘profound impact’ upon UK bookmakers as the Association of British Bookmakers (ABB) anticipates further shop closures by the end of the year. The statement comes after retailers and unions have urged the government to take action over the rate of shop closures on UK …
Read More »Ascot in talks over three-year extension to ITV partnership
The current agreement between ITV and Ascot Racecourse has been brought into the spotlight after it has been reported that the broadcaster has asked Ascot to come to a decision over whether it will agree to a three-year partnership extension. Reported by the Racing Post, the partnership between the two has been highlighted by bookmakers, punters and sponsors, who have …
Read More »GVC shows global depth countering UK retail realities
FTSE100 GVC Holdings Plc has this morning published its ‘post-close’ interim H1 2019 trading update, citing strong online growth as the company continues to adjust to UK FOBTs retail realities. Despite competing against a tough comparative period featuring World Cup 2018 trading, GVC maintained its digital momentum to record a group H1 2019 NGR of +17%, helping the firm to period …
Read More »Bookmakers set to cash in on ‘one of the best weekends of sport’
There is set to be a spike in wagered stakes across the betting industry, as a quartet of major sporting events hit UK screens on the weekend. With the Wimbledon finals, Cricket World Cup Final, Newmarket Festival and Formula 1’s British Grand Prix (GP) all underway between Saturday and Sunday, bookmakers are estimating betting stakes to reach around £100m. Harry …
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