Tag Archives: ConversionBet

Dan Morrison reflects on his journey from a bootstrapped entrepreneur to his new role as the Commercial Director of Fast Track, looking at the evolution of player engagement strategies and how a digitalised, customer-centric approach benefits the entire iGaming industry. A unified player engagement strategy: more problems than solutions? The evolution of the internet is perhaps the single most important …

Fast Track has announced that Dan Morrison is joining the team as Commercial Director to spearhead the player engagement platform provider’s ambitious growth plans.  Fast Track has experienced significant success since launching its player engagement platform in 2019. The team has grown from 18 to 30 people over the last 18 months. The company is now making the transition from …

BetBright has announced that it will boost its online casino personalisation and behavioural learning capabilities by integrating ConversionBet software within its proprietary platform. Partnering with Middlesbrough-based ConversionBet, BetBright seeks to better understand its customer journeys, selections and engagements taking place across its casino inventory. Customised for online gambling incumbents, ConversionBet software is developed on the ethos that ‘every click represents …

Vadim Fedotov, a veteran of the iGaming industry, has joined ConversionBet as the behavioural marketing experts’ new chief marketing officer. As CMO, Fedotov will oversee the strategy, partnerships, marketing, and monetisation of new product launches for ConversionBet, a provider of customisation and behavioural-driven products to operators including Betsson Group, GiG, Mr Green and Jackpotjoy. Having worked for the likes of …