Tag Archives: contentsquare

Duncan Keene – ContentSquare – Big Bet… rethinking & re-evaluating user-experience

Entering 2018, next-generation digital insights platform ContentSquare has secured £30 million in series B funding. ContentSquare seeks to become the leading user insights technology for all businesses, developing profitable UX actions that increase engagement, reduce operational costs and maximise conversion rates. SBC speaks to UK Managing Director Duncan Keene, on ContentSquare’s platform dynamics and UX vision for the saturated gaming/betting …

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Demographic segmentation limited for customer analysis

Copyright: mimagephotography / 123RF Stock Photo

Duncan Keene, managing director of ContentSquare’s UK operation, believes that operators can get much more out of their data if they deal with it a little more smartly. ContentSquare is an online user-journey specialist which recently started working with PMU in France helping the company with pain points in aspects of its registration process and Keene believes that the gambling …

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