Betsson AB European sports betting subsidiary Betsafe has announced that it has signed UFC Lightweight Champion ‘The Notorious’ Conor McGregor as its new ‘EU Ambassador’. One of the most followed and popular athletes in world sports, UFC star McGregor is currently preparing to fight boxing legend Floyd ‘Money’ Mayweather in Las Vegas on 26 August, in a bout seeking to …
Read More »
With 19 days until the opening bell of the most anticipated boxing event in recent memory, Floyd ‘Money’ Mayweather vs ‘The Notorious’ Conor McGregor has already smashed betting records. Betfair has revealed that betting on the bout has already surpassed the £10m mark, making it the biggest boxing event in Betfair history. The previous record was £8.9m, set in 2015 when …
Read More »
Almost as anticipated as the fight itself, last week’s Floyd ‘Money’ Mayweather vs ‘The Notorious’ Conor McGregor press conferences have evoked the imagination of punters. The tenacity of McGregor appears to have renewed faith from punters that he has something unpredictable planned for 26 August. Paddy Power’s Lee Evans told SBC: “We were forced to cut the odds on McGregor …
Read More »
UFC 205 has already broken records as the most bet on UFC fight night of all time, according to figures from Sportsbet.io. The Bitcoin sportsbook has enjoyed a steady stream of bets in the lead-up to Saturday night’s event in New York, which has already beaten Sportsbet’s previous high for the most wagered on a UFC card. Unsurprisingly, the headline …
Read More »
This Saturday’s UFC 202 main event between Nate Diaz vs Conor McGregor 2 has divided the world of mixed martial arts as to who will win this Saturday’s much-anticipated rematch. In 5 March, Diaz who took the fight on ten days notice shocked the world of fighting by submitting McGregor to a second round choke-hold ending the boisterous Irishman’s unbeaten run …
Read More »
With the media frenzy around the Aldo vs McGregor fight and Ronda Rousey’s surprise defeat, 2015 was certainly the highest profile year in the history of UFC. We caught up with Unibet’s Head of Sportsbook Anthony Cousins, to discuss their official betting partnership with UFC, reflect on a record breaking 2015 and look ahead to 2016. _____________ SBC: Anthony, as …
Read More »
Unibet is anticipating that the long awaited MMA battle this Saturday between Jose Aldo ‘Junior’ and ‘The Notorious’ Conor McGregor at UFC 194 will be a hugely popular betting market, but that it won’t come close to surpassing anything involving Alexander Gustafsson. Postponed from its original date of 11 July due to an Aldo injury, fight anticipation has been brewing for months …
Read More »
Set for Saturday July 11 at the Las Vegas MGM Grand Arena, UFC 189 Aldo vs McGregor is this years most anticipated mixed martial arts (MMA) fight. The main event will see stoic Brazilian featherweight champion Jose Aldo ‘Junior’ (28) take on raucous Dubliner ‘The Notorious’ Conor McGregor (26) in a fight that has caught the public and international media’s …
Read More »
UFC Fight Night Dublin proved to be a major coup for bookmakers and TV audiences, with Conor McGregor’s bout becoming the highest rated sports event on 3e. Paddy Power said the series, which returned to the capital’s O2 Arena after a five year absence, was their biggest ever turnover on a UFC event by a country mile, aided by McGregor’s involvement. PR Manager Feilim MacAnIomaire commented: “UFC has been …
Read More »
SBC News Voice of the Sports Betting Industry