Tag Archives: Conor McGregor

Parimatch’s Tatyana Davydova discusses Employer of the Year Award

Earlier this month,  Parimatch received the prestigious Employer of the Year Award at the annual SBC Awards. In an exclusive interview with SBC, Parimatch’s Chief Talent Officer Tatyana Davydova, discussed the award and the firm’s employee culture. Congratulations on being named the Employer of the Year. Can you tell us what this award means for Parimatch? For us, this award …

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Leading from the front: Sergey Portnov discusses SBC Awards success

Sergey Portnov discusses SBC Awards success

At this year’s star-studded SBC Awards, Parimatch’s CEO Sergey Portnov was named Leader of the Year – an accolade which he was thrilled to receive.  So as we approach the end of this challenging year, what better way to round off 2020 than by reflecting on the achievements of one of the industry’s top leaders. We spoke to Portnov to …

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Parimatch launches ‘epic’ Conor McGregor campaign

International betting operator Parimatch has launched its latest marketing campaign with former two-weight UFC champion, Conor McGregor.  McGregor, who doubles as a Parimatch brand ambassador, is one of the world’s most recognisable combat sports athletes and sees himself centre in a campaign which has been named “A new epic story.”  The campaign, which was created by Canadian director Angelo Merten and …

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Sergey Portnov: McGregor and Tyson have helped Parimatch reach new demographics

Using renowned athletes such as Conor McGregor and Mike Tyson is key for an operator to help distinguish themselves from others, according to Parimatch CEO, Sergey Portnov. Speaking at the recent Betting on Sports event, Portnov explained to SBC some of the benefits that Parimatch has seen from its partnerships with McGregor and Tyson, and how the two athletes have helped the operator reach two entirely …

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MMA superstar McGregor unveils new branding for Parimatch

Parimatch

Parimatch has unveiled mixed martial arts (MMA) superstar Conor McGregor as its new brand ambassador. The Irish fighter will collaborate on promotional content and consumer activations after signing a two-year endorsement deal with Parimatch across the CIS region and Cyprus. The signing builds on Parimatch’s strong brand presence in MMA after the operator became the UFC’s official betting and wagering partner for …

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UFC 229 sets new records with Parimatch

Shrouded in controversy and awash with excitement, this weekend’s UFC 229 card from Las Vegas not only drew viewers from all over the globe, but it also smashed betting records with the UFC’s official betting partner Parimatch. The international online betting group revealed that amongst their customers, this weekend’s fight between Khabib Nurmagomedov and Conor McGregor was the most popular …

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Market mover McGregor set to break UFC betting records

This weekend’s UFC 229 card from Las Vegas marks the much anticipated return of Conor McGregor, as the Irishman aims to once again achieve what no man has done before and defeat lightweight champion, Khabib Nurmagomedov. Inevitably the event has lead to overwhelming excitement from the betting sector, with sports fans clamouring to pick a winner of the blockbuster main …

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McGregor KO… Betsafe wins BT Sport Industry PR Award

Betsson AB’s European online betting subsidiary Betsafe has won the ‘BT Sport Industry Award’ for ‘Best use of PR’ for it’s 2017 ‘Notorious – Conor McGregor’  global marketing campaign. The online bookmaker was recognised for executing the most effective and viral marketing campaign, utilising multiple media verticals, content and press coverage to promote its Floyd Mayweather vs Conor McGregor mega-fight promotions …

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Betsafe continues strong Bellew partnership

Ahead of Tony Bellew’s eagerly anticipated rematch with his domestic rival David Haye, Betsafe has confirmed it will continue its strong partnership with the Evertonian boxer. Bellew is a pivotal part of Betsafe’s expansive sponsorship portfolio, the boxer is joined by Conor McGregor, Manchester City, Sam Twiston-Davies, Jimi Manuwa and Cage Warriors in being sponsored by the online betting and …

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Sports stars help launch Betsafe’s Walk of Adversity

Copyright: melnyk58 / 123RF Stock Photo

A host of global sports stars are the focus of a new Betsafe integrated advertising campaign titled ‘The Walk of Adversity.’ A number of brand ambassadors are amongst those featured in the ad, and include MMA star Conor McGregor, boxer Tony Bellew, jockey Sam Twiston-Davies plus a smattering of stars from Rugby Union outfit Saracens and football side Manchester City. …

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