Tag Archives: Connecting Brands

SBC Digital – India: Why cricket could be a catalyst for regulatory development

Why cricket could be a catalyst for regulatory development in India

The main goal for introducing a legalised sports betting framework across India is to protect the end user, said Sportradar’s William Howie, who stressed that regulated operators have a responsibility to ensure that their offering is more engaging than that of the grey market. Howie, Head of Premium Cricket at Sportradar, spoke as part of a cricket-focused panel at this …

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BOSE Digital: Betting searches for its new collaborative approach with football

Sponsorship works as a mutually beneficial funding mechanism between betting companies and football. However, if such partnerships are outlawed, new paths must be discovered for co-operation in the future. That was the general consensus during a panel titled Funding of Football on day one of Betting on Sports Europe – Digital 2020.  Moderated by CMS Partner David Zeffman, the panel …

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Russell Yershon: Fan engagement is vital during crisis times 

Betting endures its most challenging landscape as COVID-19 eliminates all live-sports markets. These circumstances have forced the sector to adapt during this uncertain climate causing companies to ramp-up its esports and virtual sports content, seeking to provide some form of live market engagement for customers.  Whilst diversifying product lines is a much needed measure, the coronavirus lockdown will test brand …

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