Tag Archives: CONMEBOL Copa America 2021

Betsson signs second LatAm focused football deal of 2022

Betsson Group has further enhanced its focus on Latin American sports betting, signing an agreement with Brazil’s state-based Pernambuco Football Federation (FPF). The contract will see the Stockholm Nasdaq-listed international betting and gaming group secure the sponsorship of the Pernambuco Championship, the tournament of the state of Pernambuco, for the 2022 season. As part of the deal Betsson will conduct …

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Betsson strengthens LatAm visibility via Colo-Colo deal

Betsson Group has signed a one-year sponsorship agreement with Chilean football club Colo-Colo, in a strengthening of its marketing and brand visibility in Latin America.  The global sponsorship will cover the 2022 season, and will see operator’s logo featured on the Chilean Primera División club’s shirt sleeves for both home and away games, whilst an additional term has included the …

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Euro market adjustments see Betsson anticipate a tougher 2021 landing

Betsson AB has maintained confidence in its sports betting operations, with revenue in the sector offsetting a decline in casino, whilst also lauding its acquisitions strategy but acknowledging hurdles in the newly regulated Dutch market. Publishing its Q3 trading update, the Nasdaq Stockholm registered group reported overall revenue of SEK 1,733.3 million, representing a 3% increase on the corresponding quarter …

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Betsson secures Copa America sponsorship to boost LatAm visibility

Betsson has boosted its brand visibility in the Latin American market by securing the official regional sponsorship of the CONMEBOL Copa America 2021 football tournament. The Stockholm-registered firm has pursued a policy of international expansion over the past year, identifying the LatAm region as one of its core targets. Betsson has since gained a foothold in Brazil, Colombia, Argentina, and …

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