March 10, 2020
Paddy Power has set out to create its next Cheltenham Festival ‘viral moment’ after securing the services of Peter Crouch as its new brand ambassador. Seeking to gain the ‘highest coverage’ possible during a crucial Festival period for all bookmakers, Paddy Power has turned to the multi-talented former Premier League fan-favourite turned superstar podcaster Peter Crouch as its Cheltenham 2020 …
Read More »March 2, 2020
Continuing our Countdown to Cheltenham, and with only eight days to go, SBC has been quizzing major operators on what we should expect from the four day event. SBC caught up with Amy Jones, UK PR & Mischief Maker at Paddy Power, who revealed that the Irish are tipped to win big at the Prestbury Cup, and that the bookmaker …
Read More »February 21, 2020
Paddy Power launches its 2020 Cheltenham Festival advertising campaign, stating that ‘neighbour to neighbour’, Ireland and England ‘need to have a chat’. Moderating proceedings, Paddy Power marketing has recruited the help of Irish acting royalty as Colm Meaney delivers the bookmaker’s urgent message to English sports fans. The Irish bookmakers 2020 Cheltenham Festival (10-13 March) campaign will make its debut tonight, …
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