Tag Archives: Codere Apuestas

Codere ‘advisory appointment’ rustles political feathers

Bolsa Madrid gambling firm Grupo Codere SA has caused controversy with its appointment of former Spanish Justice Minister Rafael Catala as a corporate advisor. Codere has stated to Spanish media that Catala a figurehead of Spain’s Partido Popular (Conservative Party) and former board member of the company between 2005-2011, will act as a ‘legal and regulatory advisor, with no executive …

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Codere pushes for Colombian appeal with Carlos Valderrama

Bolsa Madrid gambling group Codere SA has launched its first specific Codere Apuestas Colombian multi-media marketing campaign – ‘Acepta el Reto’ (‘Take the Challenge’) featuring Colombian football legend Carlos Valderrama. The exclusive Colombian marketing campaign has been developed by Barcelona based advertising agency Manfiesto, with the aim of promoting Codere Apuestas Colombian sportsbook property to the wider general public. Codere …

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Mexican Tribunal denies Codere expansion rights

A Mexican federal court has denied Grupo Codere the right to open a further 45 casino/betting establishments, hindering the Bolsa Madrid gambling group’s LATAM expansion plans. Last week, Mexican news sources revealed that on 15 April a Mexican Tribunal on administrative matters had revoked ‘Recreativos Codere’ its previous exemption from Ministry of Interior rules on licensing gambling properties. The tribunal’s …

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Codere Apuestas seeks to broaden appeal with ‘Nube’ campaign

Bolsa Madrid-listed Grupo Codere SA has taken a new creative approach in promoting its Codere Apuestas online sportsbook property. This April, Codere Apuestas released its new home market TV and digital advertising campaign ‘Nube’ (translated – ‘The Cloud’) –  publishing/broadcasting the campaign across multiple Spanish media portals. Continuing to work with Madrid-based creative advertising agency El Ruso de Rocky, the …

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Codere Apuestas strikes first Melilla transfer

The executive of Melilla has announced a major coup as Bolsa Madrid gambling group Codere SA, has confirmed that it will transfer its online betting division Codere Apuestas to the Spanish autonomous city, which seeks to become a new strategic hub for the European online gambling industry. Codere Apuestas becomes the first online betting firm to migrate strategic units to …

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Codere hurt by Argentine Peso collapse

The plunging Argentine Peso has impacted the performance of Bolsa Madrid gambling firm Grupo Codere, which has reported exchange rate losses of €22.5 million, publishing its 2018 interim results (period ending 30 June). Updating investors, Codere governance details that corporate performance has had to adjust to Argentina’s ongoing monetary crisis, which has seen the ARG Peso decline almost 50% against …

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Codere Apuestas signs three-year partnership with Real Madrid

Codere Apuestas, part of the Spanish multi-national company Codere Group, has become the official sports bookmaker for Real Madrid. The bookmaker will sponsor ‘Real’ for three seasons until 2019. As ‘Official Sports Bookmaker’, Codere Apuestas will increase its sports betting content, which will include a series of Real Madrid specials such as how many titles the club will win, and …

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Valencia CF and Codere step up partnership

La Liga club Valencia CF has agreed a deal with Codere Apuestas ahead of the Europa League clash with Athletic Bilbao tonight. The last 16 fixture will see Valencia wear kits with the Codere logo on the front. A statement on the site read: “This commitment is proof of the confidence in our team as they play in one of …

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Codere secures Valencia CF shirt branding agreement

Grupo Codere subsidiary has struck a short term sponsorship deal with La Liga football club Valencia CF. Presenting its partnership to Spanish media, Codere marketing announced that the Codere Apuestas brand would be displayed on the left sleeve of Valencia’s football jerseys for the remainder of the 2015/16 La Liga season. Valencia CF have no official shirt sponsor for its …

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