December 9, 2021
Kindred’s Unibet brand has expanded its responsibility and safer gambling collaboration with Swedish Elite Football (SEF), a representative body for Sweden’s top two football leagues. The continuation of the partnership will see the 32 clubs and over 1,000 players – in addition to their coaches – from the top-tier Allsvenskan and second division Superettan receive online training courses in player …
Read More »June 26, 2019
Kindred Group’s flagship European sportsbook property Unibet has upgraded its sponsorship of Belgian Pro League side Club Brugge, becoming official shirt sponsor for season 2019/20. Belgian sports media reports that the ‘Blauw-Zwart’ has secured a ‘club record sponsorship’, as Unibet migrates its brand position to the front of Brugge match shirts, having previously served as ‘sleeve sponsor’. Updating the media, …
Read More »October 12, 2018
From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at new plans from to level the playing field in Dutch football, as well a new betting partner for one of Italy’s top clubs. Eredivisie big guns to spread wealth In a bid to strengthen …
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