Tag Archives: Clever Advertising

Liliana Almeida, Clever Advertising: the industry has awoken to African sleeping giant

SBC News Liliana Almeida, Clever Advertising: the industry has awoken to African sleeping giant

Capitalising on untapped potential is a common theme throughout each passing year as many across the industry aim to gain a critical advantage in a range of emerging markets. With this in mind, Liliana Almeida, Head of Brand and Corporate Communications at Clever Advertising, has been in discussion with SBC News to take a dive into the African continent. In …

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Clever Advertising talks future trends, regional expertise, regulation & compliance

SBC News Clever Advertising talks future trends, regional expertise, regulation & compliance

Brazil. A country that has captured the attention of the industry for quite some time, but one that has exploded into prominence in recent times due to a much discussed green-light being issued regarding the adoption of online gambling regulation. Fresh off the back of a successful SBC Summit Rio, Clever Advertising has reflected on this development and its own …

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SBC Summit Rio: industry must show respect to Brazilian market

SBC News SBC Summit Rio: industry must show respect to Brazilian market

Competing against influencers, streamers and alternative channels, tips for working with Brazilian players, the process of aligning with new operators and diving into local culture all became key touchpoints as day one of the SBC Summit Rio rolled-on. As an Affiliate Leaders Panel took to the stage as part of the Rivalo sponsored Marketing and Affiliation track, the 40 minute …

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Catarina Marques brings ‘invaluable’ igaming expertise to Samba Digital

SBC News Catarina Marques brings ‘invaluable’ igaming expertise to Samba Digital

Catarina Marques has been named Igaming Business Development Manager at Samba Digital, as she departs from Clever Advertising. Samba Digital – a sports marketing and media agency – has praised Marques’ ‘impressive background’ in igaming which spans seven years, stating that she brings a wealth of experience and expertise to the growing team. The Business Development Manager said of her …

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Culturally Relevant & Compliant: Clever Advertising’s Approach to User Acquisition

Culturally Relevant & Compliant: Clever Advertising’s Approach to User Acquisition

Marcos Oliveira, Chief Operating Officer at Clever Advertising, a digital performance agency, and acquisition partner for many of the industry’s leading operators, sat down with SBC Media ahead of his appearance at this month’s global betting and iGaming show, SBC Summit Barcelona. The panel hosting the company’s COO will essentially give the audience an opportunity to ask the affiliates on …

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Affiliates set to take centre stage at SBC Summit Barcelona’s Affiliate, Marketing & Media Zone

SBC News Affiliates set to take centre stage at SBC Summit Barcelona’s Affiliate, Marketing & Media Zone

This year’s SBC Summit Barcelona will once again bring together the top thought leaders from the industry’s hottest affiliates, the biggest media platforms, and the most innovative marketing suppliers and agencies, who will converge in the dedicated ‘Affiliate, Marketing & Media Zone.’ The zone aims to provide 15,000 delegates with valuable insights into the latest trends, regulatory challenges, and technological …

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Silvia Almeida: bringing Clever Advertising’s expertise to the Canadian market

SBC News Silvia Almeida: bringing Clever Advertising’s expertise to the Canadian market

Clever Advertising has already established itself as a global leader in the media buying space. But one country that has found itself high on Clever Advertising’s agenda for 2023 is the regulated Canadian market. Ahead of this week’s Canadian Gaming Summit, Chief Media Officer Silvia Almeida tells us about Clever Advertising’s presence in Ontario and the importance of geolocation when …

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Liliana Almeida: Clever Advertising is ‘going for BOLD’ with content production

SBC News Liliana Almeida: Clever Advertising is ‘going for BOLD’ with content production

Content production is a fundamental part of any marketing strategy – for igaming operators, you need to have the right messaging to ensure that your audience is engaged with your products. This is where Clever Advertising comes in.  With a stronghold in both Europe and Latin America, Clever Advertising has become synonymous with scaling igaming operators’ reach to new heights …

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“Brazil the catapult to follow’ as Affiliates eye LatAm opportunities against conflicts 

SBC News “Brazil the catapult to follow’ as Affiliates eye LatAm opportunities against conflicts 

The Affiliate Leaders panel at SBC LatAm Summit warns that M&A and SEO-heavy strategies will not cut it in South America, where audiences require a dynamic approach to engage with sportsbooks and online casinos.  Affiliate leaders are optimistic of the prospects of further South American sportsbook and igaming markets being imminently regulated and opening new commercial horizons. A fresh destination …

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Clever Advertising: taking the lead on cyber security innovation

SBC News Clever Advertising: taking the lead on cyber security innovation

Cyber security is a sector which is constantly undergoing changes, so more often than not companies are having to carry out tweaks and IT developments to stay ahead of the competition. According to Fernando Guedes, Chief Technology Officer at Clever Advertising, these constant changes can present a unique set of challenges – however, the Porto-based premium acquisition partner is already …

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