Newly launched betting games studio ParlayBay has secured its first supplier agreement with Ellmount Group, the operating company of CasinoRoom.com. The agreement will see ParlayBay supply its entire suite of betting games – featuring the headline titles of STREAK, BOSS, GEKKO, CUT and RUSH – to help diversify CasinoRoom’s portfolio of games for sports audiences. ParlayBay formally launched its studio …
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LeoVegas reshuffles marketing and comms leadership pack
Stockholm-listed LeoVegas AB confirms that it has undertaken a restructuring of its marketing division, seeking to strengthen its internal operations and leadership. Following July’s promotion of Louise Nylén, to the position of Deputy CEO, LeoVegas governance has moved to split the executive’s former Chief Marketing Officer (CMO) responsibilities. Updating stakeholders, LeoVegas has placed Petra Blixt as one of two Marketing …
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