Tag Archives: CIS

Clever Advertising: The ‘lean’ buying method to maximise CIS opportunity

CIS

Our job is to actively listen to the market and act on it, said Marcos Oliveira, CCO at Clever Advertising – a ‘lean’ performance media agency with a balanced business model helping sportsbook and casino operators to identify the best affiliate sites to maximise their media investment, including for emerging markets across the CIS region. SBC: First of all, can …

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Novibet banks on Microsoft Azure to match its rapid growth objectives 

Novibet has entered a ‘new digital era’ by migrating its core platforms and operating systems onto Microsoft Azure’s cloud computing network. The CIS betting group described the Microsoft Azure cloud upgrade as a key technology project for 2021, which will help safeguard the technical capacity of Novibet to match its scale servicing multiple CIS betting and gaming jurisdictions. Switching to …

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Parimatch launches new campaign featuring top Juventus players

Cyprus-based sports betting operator Parimatch has announced the launch of a new campaign featuring football players from its partner club Juventus. The marketing initiative – produced in collaboration with Ukrainian firm Electric Sheep Film – aims to increase brand awareness for the operator among fans of the Serie A club, and will be infused with Parimatch’s recognisable yellow logos. “For the …

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Fonbet nets AC Milan CIS partnership

CIS bookmaker Fonbet has become the official partner of Serie A club AC Milan for Russian and CIS markets. Fonbet will become AC Milan’s ‘Official Sports Betting Partner’ and, as a result, its brand will be visible in Russia and the CIS during the Rossoneri’s Serie A home games as well as on the club website. According to a statement released by AC Milan, …

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Darko Gacov: Why the CIS region is ‘the perfect choice’ for growth

Darko Gacov: Why the CIS region is ‘the perfect choice’ for growth

Following a series of regulatory developments across the region, eyes have shifted towards the Commonwealth of Independent States (CIS) as a new frontier for the betting industry’s development. This region, according to Darko Gacov, Founding Partner at Singular, has been on everyone’s radar ‘since Adjarabet exposed the market to the world’, with the market’s potential growing bigger by the day. …

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Betlive Georgia orders full SIS racing coverage 

Sports Information Services (SIS) has continued to expand its media and data services internationally as Betlive Georgia becomes the latest client of its ‘24/7 Betting Channel’ for horseracing and greyhounds.  The partnership sees Betlive comprehensively upgrade its daily racing content across its online sportsbook and Georgian retail network, securing live media rights and data from over 30,000 horseracing and 38,000 …

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Europe’s new ‘gambling frontier’ comes under the spotlight at SBC Digital Summit CIS

The huge potential of the betting and gaming markets in Ukraine, Uzbekistan and Georgia is set to be a central theme of SBC Digital Summit CIS on 4 – 5 November. The virtual conference and exhibition comes as many operators are seeking new opportunities away from the fierce competition in Europe’s established regulated markets, while at the same time some …

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Thinking Glocal: Digitain on the regional factors beyond the regulation

regional

Digitain has set about providing the ‘world’s sportsbook’ to operators in Europe, America, Africa and Asia, regardless of the size or relative maturity of the regional markets. It is perhaps best known for its work in ‘developing’ markets, where the challenges are quite different to years gone by. Feliciana Cannillo, Deputy CEO at Digitain, explains why times of porting – …

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Andrey Astapov, ETERNA LAW: Ukraine faces critical choices as gambling finish line nears

Following the formal ascension of Bill-2285D by President Volodymyr Zelensky, Ukraine enters a critical four months to finalise its legislative gambling frameworks, as the country seeks to launch its regulated marketplace in 2021, ending a decade of gambling prohibition.  Observing on-the-ground developments, Andrey Astapov, Managing Partner of Kyiv-based law firm ETERNA LAW, writes for SBC News about the critical final …

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