Tag Archives: Christopher Hirst

GiG drives player engagement with Fast Track partnership

Gaming Innovation Group (GiG) will continue to drive player engagement across its operator network after partnering with Fast Track CRM.  Through the agreement, GiG’s network of operators will now be able to ‘manage all their player engagement from one place’. “Like Fast Track, GiG is a technology company at its core,” explained Christopher Hirst, Co-Founder of Fast Track. “One of …

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Mimy streamlines player engagement strategy with Fast Track deal

Mimy streamlines player engagement strategy with Fast Track deal

Fast Track has entered into a new agreement with online operator Mimy to supply its real-time player engagement platform. Through the agreement, Mimy will utilise Fast Track’s platform to automate ‘as much of their engagement as possible’ in addition to using the data feed to inform detailed segmentation. “As an operator, Mimy is looking at betting in a completely new …

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Fast Track signs former Microgaming CCO Jean-Luc Ferrière

TrueLayer

Having worked as a brand ambassador for Fast Track since October 2020, former Microgaming CCO Jean-Luc Ferrière has formally joined the player engagement platform provider in the same position. He joins a strong senior leadership team at Fast Track including Christopher Hirst, Patrik Potocki and CEO Simon Lidzén, who said: “Jean-Luc has proved that he is able to get the …

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Fast Track provides Spiffbet synergies through Wishmaker deal

Wishmaker

Spiffbet-owned online casino brand Wishmaker will boost its player engagement potential by working with the Fast Track platform. Launched in 2018, Wishmaker has been focused on using technology to drive great player experiences. It comes with rich gamification features and a loyalty scheme aimed at keeping players entertained and engaged. Acquired by Spiffbet from Maltese company Dreamplex just last month, …

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Fast Track’s Dan Morrison: Why now is the time to digitalise player engagement

Dan Morrison reflects on his journey from a bootstrapped entrepreneur to his new role as the Commercial Director of Fast Track, looking at the evolution of player engagement strategies and how a digitalised, customer-centric approach benefits the entire iGaming industry. A unified player engagement strategy: more problems than solutions? The evolution of the internet is perhaps the single most important …

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