Tag Archives: Chris Elliot

Utilising ID verification as a means to increase player loyalty 

SBC News Utilising ID verification as a means to increase player loyalty 

Identity verification is one of the more complex aspects of the customer onboarding journey with as many as 71% of online gambling operators noting that ID verification has become more complex over the previous three years.  Meanwhile, just 22% of consumers believe that operators are actually conducting identity verification, as concerns reflect that this is an area of the customer’s …

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