Betsson has announced its sponsorship of the Chilean First Division football league, in partnership with the National Association of Professional Football (ANFP). The agreement, signed on the eve of the upcoming season of the Campeonato Nacional, will see the league rebranded as the Campeonato Betsson. Ronni Hartvig, Chief Commercial Officer of the Betsson Group, commented: “Through this latest collaboration, we …
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Estonian sports betting company, Coolbet, has begun its sponsorship of Chilean football club Colo Colo. The Macul-based operator officially closed the sponsorship of the team in June 2022, in exchange for $3m for two seasons, with the possibility of renewing for another two years. This makes it the largest partnership in the history of Chilean football, potentially leaving Colo Colo …
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Betsson Group has announced its latest sponsorship foray in Latin American football, entering into a partnership with Zé Roberto. The Stockholm-listed betting group has signed a three-year agreement with the former Brazil international, which will cover the licensing of global player images across its brands. Additionally, Roberto will take on the role of ‘Betsson Ambassador’, whilst social media content will …
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Betsson Group has further enhanced its focus on Latin American sports betting, signing an agreement with Brazil’s state-based Pernambuco Football Federation (FPF). The contract will see the Stockholm Nasdaq-listed international betting and gaming group secure the sponsorship of the Pernambuco Championship, the tournament of the state of Pernambuco, for the 2022 season. As part of the deal Betsson will conduct …
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Betsson Group has signed a one-year sponsorship agreement with Chilean football club Colo-Colo, in a strengthening of its marketing and brand visibility in Latin America. The global sponsorship will cover the 2022 season, and will see operator’s logo featured on the Chilean Primera División club’s shirt sleeves for both home and away games, whilst an additional term has included the …
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