BoyleSports has become the official stable partner of Irish racehorse trainer John ‘Shark’ Hanlon. The multi-year collaboration sees the bookmaker gain exclusive access to follow the horse racing hero on his journey to the Cheltenham Gold Cup, as well as several other feature races throughout the 2024/2025 calendar. Sharon McHugh, Head of Communications & Sponsorship, BoyleSports, commented: “In Shark Hanlon …
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SSG and BoyleSports introduce ‘Destination Cheltenham’ Content Hub
Spotlight Sports Group (SSG) has partnered with BoyleSports to deliver a custom-built Cheltenham Festival Content Hub. The ‘Destination Cheltenham’ Content Hub will boast key features that the group has reported as ‘highly successful’ in previous iterations – maintaining an immersive experience for users. Head of B2B Sales at SSG, Daniel Smith, commented: “We’re delighted to undertake our first-ever ‘Destination Cheltenham’ …
Read More »Virgin Bet sponsors December Gold Cup at Cheltenham
Virgin Bet is sponsoring the December Gold Cup in the Christmas Meeting at Cheltenham, as well as the final race on the card that day. The £130,000 Premier Handicap chase, now named the Virgin Bet December Gold Cup, is set to take place this Saturday (16 December), over an extended two and a half miles on the New Course at …
Read More »Unibet to sponsor Cheltenham’s Champion Hurdle until 2028
Unibet has extended its sponsorship of the Unibet Champion Hurdle for a further five years. The race takes place on the Old Course during the opening day of Cheltenham Festival, with only three companies having sponsored it before. The Kindred Group-owned operator has sponsored the race since 2011, seven years as Stan James before Unibet took over in 2018. Since …
Read More »Checkd Group receives ‘best-ever engagement’ on ITV7 Cheltenham campaign
Checkd Group generated over 1 million impressions and 57,390 branded views for its ITV7 video campaign during Cheltenham Festival. For the second year in a row, the company’s core brand division, Checkd Media, produced content for its betting brand The Winners Enclosure (TWE) and the addition of racing content to its Tipster Hub. The company lauded these figures as its …
Read More »OpenBet reports ‘exponential activity’ at Cheltenham Festival 2023
OpenBet has revealed that it processed just over half a billion transactions across its sportsbook platform during last week’s Cheltenham Festival. The platform, content and service provider to the sports betting industry explained that the annual four-day national hunt racing meeting produced an ‘exponential’ amount of activity. Highlights amongst OpenBet’s customers included more than 65 million bets being processed and …
Read More »Poppleston Allen: Cheltenham bettors may need payslips amid affordability uncertainty
During a big week for UK racing at Cheltenham, gambling licensing law firm Poppleston Allen has warned that bettors might have to undergo affordability checks. Last year, The Jockey Club reported 280,000 attendees over the four-day event, and OpenBet – the platform that took bets for operators such as William Hill, Ladbrokes, Paddy Power, SkyBet and Betfair – processed bets …
Read More »Kyle Brady, FSB: curating the perfect horse racing offering ahead of Cheltenham Festival
Horse racing’s biggest week starts here with more than 200,000 racing fans expected to descend on Cheltenham racecourse this week. And with Constitution Hill tipped as a punters’ favourite, this year’s festival will no doubt be action packed. Ahead of the four-day event, we caught up with FSB’s Head of Trading Risk Kyle Brady about why the Cheltenham Festival is …
Read More »Betslips to lose familiar face in 2023 as Dettori announces retirement
Superstar jockey Frankie Dettori confirmed that he will depart the sport in 2023, bringing an end to an iconic 38-year career in the saddle. The Italian – born in Milan but based in the UK for the majority of his professional career – will embark on a 10-week trip to the US, riding at the 2023 Breeders Cup in Santa …
Read More »RMG strikes Fakenham deal to bolster UK content output
Fakenham Racecourse has become the latest British racing venue to join the Racecourse Media Group (RMG), bolstering the latter’s output of UK content. The deal – in place from 1 May 2022 to 31 December 2028 – now means that RMG will broadcast live racing from 36 British racecourses and all 26 Irish tracks, via the Racing TV network, with …
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