Tag Archives: cheltenham festival

Countdown to Cheltenham: Fitzdares on boosting engagement ahead of The Festival

There’s less than a week to go in the Countdown to Cheltenham, and the racing industry has turned its attention to the runners and riders which are tipped for success.  Speaking to William Woodhams, CEO of Fitzdares, he told SBC that the pre-Festival events such as The Fitzdares Club have been key in boosting engagement with the four-day event for …

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Countdown to Cheltenham: The Festival will have its highs and lows says Betway

With the Countdown to Cheltenham well underway, SBC has continued to question the betting industry’s major operators on what to expect at the four day event. Speaking with Betway’s Head of Corporate Communications and PR Alan Alger, he revealed that sponsoring the Betway Champion Chase is a key asset for the operator, and suggested that Ballymoy could be worth backing …

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Ladbrokes backs its UK credentials launching ‘Where the Nation Plays’

Ahead of next week’s Cheltenham Festival (10-13 March), Ladbrokes has debuted its new UK TV advertising campaign ‘Where the Nation Plays’. Forming part of a series which will cover racing, football and gaming, ‘Where the Nation Plays’ aims to highlight Ladbrokes’ heritage and proven credentials operating as the UK’s ‘most trusted bookmaker’. In its campaign notes, Ladbrokes marketing underlined that …

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Countdown to Cheltenham: Santini could deliver Henderson Gold Cup win says Coral

With 11 days to go until the racing industry descends on Cheltenham Racecourse, SBC has been getting the run-down from major betting operators on what to look out for at The Festival. We’ve been asking whether we could be seeing a ‘wednesday wipeout’ and what the chances are of Willie Mullins retaining the Gold Cup title. Speaking to Harry Aitkenhead, PR …

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Southwell to mark International Women’s Day with all-female race card

Southwell Racecourse has confirmed that it will be marking International Women’s Day with an all-female racecard on Sunday 8 March. The decision comes after a record-breaking year for women in racing, and will be run in conjunction with the sport’s Diversity in Racing Steering Group, the BHA, Women in Racing and Great British Racing. Tallulah Lewis, Chair of Women in …

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BetVictor extends Cheltenham Gold Cup sponsorship

Online gambling operator BetVictor will renew its sponsorship of Cheltenham Racecourse’s Gold Cup for a further three years, with the deal expected to run until 2021.   The race, which will be named The BetVictor Gold Cup, takes place during the three-day long November Meeting at Cheltenham racecourse and sees runners compete for prize money worth £160,000.  Matt Scarrott, Director of …

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Racing attendance boosted by 2% according to HBLB figres

Recent figures published by the Horserace Betting Levy Board (HBLB) have shown that interest in british horseracing has continued to grow, as both total and average attendance for the first half of 2019 Figures have indicated that there has been a two per cent rise in attendances, with total attendance reported to be 2,801,512. Average attendance per fixture has also …

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