Tag Archives: cheltenham festival

Coral relaunches cinematic campaign for racing’s return

Coral has welcomed the return of horseracing on terrestrial TV screens by launching it’s new ‘At the Races’ advert, which forms part of the bookmaker’s wider ‘Coral Racing’ campaign.  This February, Coral launched its ‘Coral Racing’ campaign, a ‘cinematic HD series’ of adverts produced by BBH London as the bookmaker’s new lead creative advertising agency. The campaign was launched as Coral’s …

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Matt Hancock publicly defends Cheltenham Festival decision

Health Secretary Matt Hancock has publicly defended the decision to allow Cheltenham Festival to take place, reiterating that the government ‘took the right measures at the right time’. Speaking on a phone-in on LBC Radio, Hancock was asked by a Cheltenham resident whether the festival should have taken place and whether the government would be committing to a future inquiry …

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bet365 deepens Spotlight Sports Group video partnership

Spotlight Sports Group, the umbrella group for Racing Post, MyRacing and FreeSuperTips, has penned a new partnership with bet365, ‘deepening’ its video initiatives through to 2021.  The agreement includes an immediate extension to the duo’s exclusive sponsorship of the firm’s Cheltenham Festival series ‘Upping the Ante’, which garnered 1.7 million views and an average watch percentage of 42% during the …

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Countdown to Cheltenham: Ladbrokes on why The Festival is ‘a huge battleground’ for betting promotions

With only one more day to go until Jump racing’s biggest event of the year, SBC has continued the Countdown to Cheltenham by quizzing Nicola McGeady, Head of PR at Ladbrokes. She outlined the top runners and riders to keep a close eye on, and explained why punters can expect an even bigger range of competing promotional offers. SBC: Three …

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Countdown to Cheltenham: William Hill believes ‘in traditional ante post betting in the lead up to the Festival’

With only two days left in the Countdown to Cheltenham, SBC has been speaking with the betting industry’s major operators on what to expect from the event. We spoke with Rupert Adams, International PR Manager at William Hill, who explained that the operator believes in ‘traditional ante post betting’ in the run up to the Festival, as it allows for …

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Countdown to Cheltenham: Geoff Banks labels ‘Wednesday wipeout’ as a figment of the imagination

With only three days left in the Countdown to Cheltenham, SBC has continued to question the betting industry’s major operators on what to expect at the four day event. Speaking to Geoff Banks of Geoff Banks Sports, we found out why he thinks the possibility of a Wednesday wipeout is a ‘figment of the imagination’, and why request-a-bets might not …

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Countdown to Cheltenham: Wednesday racecard ‘not a worry at the moment’ says BoyleSports

With only a few days left in the Countdown to Cheltenham, SBC has continued to question the betting industry’s major operators on what to expect at the four day event. Speaking to Leon Blanche, Head of Communications at BoyleSports, he explained why the Irish bookmaker has held off ‘on going Non Runner No Bet’, and how promotional offers are helping …

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Countdown to Cheltenham: Racing Post discusses getting ‘festival ready’

There’s less than a week to go in the Countdown to Cheltenham, and the racing industry has ramped up its pre-Festival campaign. Speaking to Head of Betting at Racing Post, Brian Morris, he told SBC how they’re getting Festival-ready, which runners and riders are worth keeping an eye on, and whether he thinks Al Boum Photo could retain his Gold …

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