Tag Archives: cheltenham festival

Scientific Games reports ‘record breaking’ volume of Cheltenham bets

Scientific Games processed a ‘record volume of bets’ throughout last week’s Cheltenham Festival, reporting a ‘huge uplift’ of 53% on its OpenSports platform. The OpenSports solution is used by a number of leading sports betting operators including William Hill, Entain’s Ladbrokes and Coral brands and Flutter Entertainment’s Paddy Power and Betfair companies. In addition to the 53% increase in betting …

Read More »

Better Collective Spotlight: Using broadcasts to build Cheltenham engagement

Better Collective Spotlight: Using broadcasts to build Cheltenham engagement

Video, audio and social media content have – according to Shane Anderson, Senior Director of broadcasting at Better Collective – played an integral role in engaging with punters on a multi-platform level.  Ahead of this year’s Cheltenham Festival, which will take place without spectators, Anderson believes that Better Collective’s Jump To It show can help deliver engaging insights for racing …

Read More »

Sky Bet produces ITV Daryl Jacob jockey documentary

Sky Bet has announced the production of a new documentary centred around the online betting operator’s brand ambassador Daryl Jacob is in the pipeline. The film, titled ‘Daryl Jacob: Being a Jockey’, which will be released ahead of the 2021 Cheltenham Festival, ‘aims to capture the highs and lows of life as a professional jockey’ and in particular, National Hunt …

Read More »

MansionBet launches marketing initiative ahead of Cheltenham Festival

Online betting operator MansionBet has initiated a new marketing campaign, ‘#MerryCheltmas’, ahead of the upcoming Cheltenham Festival. By creating a unique title for the festival, the sportsbook intends to market the event as ‘the most wonderful time of the year’ for racing fans. As part of the campaign, MansionBet will launch a range of offers for the week-long series of …

Read More »

Betdaq announces free trading for Cheltenham 2021

Global betting exchange Betdaq (Entain Plc) has announced a commission-free offer on all sports across the four days of the upcoming Cheltenham Festival. The operator’s traders will be able to take advantage of 0% commission on all 28 races taking place during the festival (16-19 March), in addition to other major sporting events held during the same period, including UEFA …

Read More »

Paddy Power returns to Cheltenham with ‘thoroughbred Crouchy’

Paddy Power has given adman Peter Crouch its ‘thoroughbred treatment’, as the bookmaker returns to the Cheltenham Festival.  Releasing its new advertising campaign, Paddy Power has reappointed Crouch as its Cheltenham Festival frontman – with the Irish operator putting the former England striker in tip-top shape to carry out his duties. Crouch is shown at home preparing for Cheltenham with …

Read More »

Horseracing.co.uk recruits Bryony Frost as first brand ambassador

British National Hunt jockey Bryony Frost has been named as Horseracing.co.uk’s first ever brand ambassador. The 25-year-old English jockey will contribute to the relaunch of the Horseracing.co.uk website, sharing insights and race knowledge, whilst collaborating with the editorial team on the creation of digital content. Frost, who was nominated for BT Sport’s 2019 Action Woman of the Year accolade, became …

Read More »

Spotlight Sports Group ramps up Cheltenham excitement with Coral mini-series

Spotlight Sports Group ramps up Cheltenham excitement with Coral mini-series

In the run up to this year’s Cheltenham Festival, Spotlight Sports Group and Coral have teamed up to produce a new cinematic mini-series.  The mini-series, entitled ‘My Festival’, will consist of five cinematic features with insights from Coral ambassadors Colin Tizzard, Tom Scudamore and Chris Hughes. Sam Houlding, Spotlight Sports Group Chief Commercial Officer, said: “We are excited to be …

Read More »

Racing in Ireland remains behind closed doors, as doubts cast over Cheltenham

Racing in Ireland will continue without spectators after the Irish Government introduced new, stricter measures to prevent the spread of COVID-19 earlier today. The sport has been staged behind closed doors since its resumption on 8 June and the Government confirmed on its official website that protocols will remain in place to protect racegoers. Elite sports, horse racing, greyhound racing, …

Read More »

ITV secures three-year British racing broadcast deal

British racing will remain on ITV until 2023 after the broadcaster signed a new agreement with Racecourse Media Group, Ascot Racecourse and Arena Racing Company. The new deal will bring 94 days of racing to its viewers across ITV’s main channel, ITV4 and the ITV Hub. Additionally, ITV Racing’s magazine preview programme, the Opening Show, will continue each Saturday and …

Read More »