Tag Archives: cheltenham festival

BetVictor announces development to Lengthen The Odds offering

BetVictor have announced an exciting development to its popular, in-house developed, ‘Lengthen The Odds’ offering. The new facility enhances the customer experience by enabling customers to pick their price on every horse in every UK race. With ‘Lengthen The Odds’, punters can choose up to fifteen prices on every horse in every race, meaning odds-on favourites are a thing of the past in UK Racing. …

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The #SupportOurJockeys Racing Post charity campaign launches at Cheltenham

Racing Post’s charity campaign was launched on Friday afternoon with the unveiling of a giant saddle cloth at Cheltenham racecourse.   The campaign titled #SupportOurJockeys is promoting the causes of the Injured Jockeys Fund (IJF) and Irish Injured Jockeys (IIJ). Ruby Walsh, Chairman of the Irish Injured Jockeys Fund Ltd and winner of last year’s Racing Post Arkle on Un De …

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Hello Madam? Paddy Power releases spoof complaint ads with Kayvan Novak

Kayvan Novak, the star of Fonejacker and Facejacker, has teamed up with Paddy Power to feature in a new series of adverts for the bookmaker. Novak plays the role of head of complaints for the betting operator which has a reputation for touting controversy and has received extensive complaints in the past. Thanks to its Oscar Pistorius ‘It’s Oscar Time’ advert, …

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Will Sky Bet be the next to gain authorised betting partner status?

It is being reported that Sky Bet is to be announced as the latest bookmaker to sign up for authorised betting partner status with British horseracing.  This is a somewhat exclusive status and should it go ahead the operator will join Betfair, bet365, BetVictor and 32Red as an APB. This is in addition to a number of smaller companies. The primary benefit …

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188BET announces new Horse Racing Charter

This weekend online bookmaker 188BET is launching its commitment to all horse racing punters, with the 188BET Horse Racing Charter. 188BET is ramping up its horse racing offering ahead of the Cheltenham Festival, with several customer-focused promises and guarantees, further building on service improvements since the end of 2015. The bookie intends that the charter always ensures they go above and …

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Ryanair replaces Ladbrokes as Cheltenham Festival World Hurdle sponsor

After a decade of sponsorship it has been announced that Ladbrokes will be replaced as the sponsors of the World Hurdle at next month’s Cheltenham Festival. Ryanair has been announced as the replacement sponsor, the airline is already a backer of the Grade One race on day three of the Festival. The Authorised Betting Partner scheme was introduced by racing in November …

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