Tag Archives: cheltenham festival

bet365 deepens Spotlight Sports Group video partnership

Spotlight Sports Group, the umbrella group for Racing Post, MyRacing and FreeSuperTips, has penned a new partnership with bet365, ‘deepening’ its video initiatives through to 2021.  The agreement includes an immediate extension to the duo’s exclusive sponsorship of the firm’s Cheltenham Festival series ‘Upping the Ante’, which garnered 1.7 million views and an average watch percentage of 42% during the …

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Countdown to Cheltenham: Star Sports on why they ‘do not bet on an opinion’

The Countdown to Cheltenham is almost over, and with only a few hours until the prestigious Jumps event gets underway, jockeys are already saddling up for The Sky Bet Supreme Novices’ Hurdle Race. We spoke with Ben Keith, Founder of Star Sports, and Head of PR Luke Tarr to discuss how they are getting ready for the event both on and …

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Countdown to Cheltenham: Ladbrokes on why The Festival is ‘a huge battleground’ for betting promotions

With only one more day to go until Jump racing’s biggest event of the year, SBC has continued the Countdown to Cheltenham by quizzing Nicola McGeady, Head of PR at Ladbrokes. She outlined the top runners and riders to keep a close eye on, and explained why punters can expect an even bigger range of competing promotional offers. SBC: Three …

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Countdown to Cheltenham: William Hill believes ‘in traditional ante post betting in the lead up to the Festival’

With only two days left in the Countdown to Cheltenham, SBC has been speaking with the betting industry’s major operators on what to expect from the event. We spoke with Rupert Adams, International PR Manager at William Hill, who explained that the operator believes in ‘traditional ante post betting’ in the run up to the Festival, as it allows for …

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Countdown to Cheltenham: Geoff Banks labels ‘Wednesday wipeout’ as a figment of the imagination

With only three days left in the Countdown to Cheltenham, SBC has continued to question the betting industry’s major operators on what to expect at the four day event. Speaking to Geoff Banks of Geoff Banks Sports, we found out why he thinks the possibility of a Wednesday wipeout is a ‘figment of the imagination’, and why request-a-bets might not …

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Countdown to Cheltenham: Wednesday racecard ‘not a worry at the moment’ says BoyleSports

With only a few days left in the Countdown to Cheltenham, SBC has continued to question the betting industry’s major operators on what to expect at the four day event. Speaking to Leon Blanche, Head of Communications at BoyleSports, he explained why the Irish bookmaker has held off ‘on going Non Runner No Bet’, and how promotional offers are helping …

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Countdown to Cheltenham: Racing Post discusses getting ‘festival ready’

There’s less than a week to go in the Countdown to Cheltenham, and the racing industry has ramped up its pre-Festival campaign. Speaking to Head of Betting at Racing Post, Brian Morris, he told SBC how they’re getting Festival-ready, which runners and riders are worth keeping an eye on, and whether he thinks Al Boum Photo could retain his Gold …

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The Tote, Jockey Club Racecourses and Britbet launch ‘Tote Guarantee’

The UK Tote Group, Jockey Club Racecourses and Britbet have agreed that the new ‘Tote Guarantee’ will be made available to punters at next week’s Cheltenham Festival. The Tote Guarantee will ensure that The Tote will at least match the industry Starting Price (SP), with the chance to exceed the SP if the pool price is bigger on all win …

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Countdown to Cheltenham: Fitzdares on boosting engagement ahead of The Festival

There’s less than a week to go in the Countdown to Cheltenham, and the racing industry has turned its attention to the runners and riders which are tipped for success.  Speaking to William Woodhams, CEO of Fitzdares, he told SBC that the pre-Festival events such as The Fitzdares Club have been key in boosting engagement with the four-day event for …

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Countdown to Cheltenham: The Festival will have its highs and lows says Betway

With the Countdown to Cheltenham well underway, SBC has continued to question the betting industry’s major operators on what to expect at the four day event. Speaking with Betway’s Head of Corporate Communications and PR Alan Alger, he revealed that sponsoring the Betway Champion Chase is a key asset for the operator, and suggested that Ballymoy could be worth backing …

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