Tag Archives: Cheltenham Festival 2021

Jockey Club ‘to explore every option’ regarding Cheltenham expansion

The Jockey Club is reportedly considering expanding the Cheltenham Festival to include a fifth day by 2023, as the organisation looks to ‘explore every option’ to improve both the event and the sport of horse racing, according to The Telegraph. Should the Festival be expanded, it will join Ireland’s Punchestown Festival and the recently concluded Royal Ascot event, the latter …

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Scientific Games’ OpenSports finds more success at Grand National

Scientific Games has broken its records again in 2021, this time at the Grand National at Aintree Racecourse on Saturday, building on the success of its OpenSports platform at the Cheltenham Festival. The Nasdaq registered firm reported over 50 million bets placed through OpenSports, utilised by a range of online and retail operators, with over 19 million bets placed on …

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Katie Walsh says times are changing for racing ahead of Grand National

In two separate marketing releases, UK sports betting operators Betway and Coral spoke to former jockey Katie Walsh and current competitor Tom Scudamore, who each gave a different perspective on the significance of the Grand National. Walsh is one of the most successful women to have ever competed in racing, having achieved over 100 wins including the Irish Grand National, …

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bet365 heads betslip leaderboard in Oddschecker Cheltenham report

Oddschecker has released its report of betting trends during the 2021 Cheltenham Festival, revealing positive results for numerous operators with bet365 heading the betslip leaderboard. The Stoke-on-Trent based online bookmaker accumulated the largest share of betslip clicks on the odds comparison website throughout the four-day festival at 19.4%, whilst Flutter Entertainment’s Sky Bet and Paddy Power finished second and third …

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RMG passes the winning post with Cheltenham streaming record

RMG passes the winning post with Cheltenham streaming record

Last week’s Cheltenham Festival recorded a huge uptake in the number of viewers streaming the event, with the Racecourse Media Group (RMG) reporting the highest figure in British and Irish horse racing history. Utilising the services of real-time streaming technology platform Phenix, RMG secured up to 500,000 streams on individual races, representing a year-on-year growth rate of 60% across the …

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Cheltenham Festival attracts record viewership on first day

The Cheltenham Festival 2021 has attracted record viewership on only its first day, with both the average and peak audience up significantly on the previous year. ITV Racing drew in an average of 1.1 million viewers, with a total of 1.5 million tuning in to watch the Champions Hurdle, won by Rachel Blackmore, riding the hugely anticipated Irish racehorse Honeysuckle. …

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Betting brands set for 2021 Cheltenham sponsorship boost

Betting brands sponsoring this year’s Cheltenham Festival are set to benefit from increased exposure, with the event forecast to pull in its biggest viewing audience in 10 years due to the coronavirus pandemic, according to figures compiled by Nielsen Sports. The sports measurement and analytics firm also estimated that over £500 million is expected to be wagered on races during …

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MansionBet launches marketing initiative ahead of Cheltenham Festival

Online betting operator MansionBet has initiated a new marketing campaign, ‘#MerryCheltmas’, ahead of the upcoming Cheltenham Festival. By creating a unique title for the festival, the sportsbook intends to market the event as ‘the most wonderful time of the year’ for racing fans. As part of the campaign, MansionBet will launch a range of offers for the week-long series of …

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Betdaq announces free trading for Cheltenham 2021

Global betting exchange Betdaq (Entain Plc) has announced a commission-free offer on all sports across the four days of the upcoming Cheltenham Festival. The operator’s traders will be able to take advantage of 0% commission on all 28 races taking place during the festival (16-19 March), in addition to other major sporting events held during the same period, including UEFA …

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