Parimatch Tech has expanded its sports sponsorship portfolio by signing a partnership with Chelsea FC covering the next three-seasons. Under the terms of the agreement, Parimatch will leverage digital, social and logistical assets to create mutual branding opportunities for both itself and the 2020/21 UEFA Champions League holders.. In addition to utilising the West London club’s ‘bold and ambitious brand’, …
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Skrill follows Luckbox deal with Leeds United partnership
Payments platform Skrill has followed its agreement with esports betting operator Luckbox with a partnership with Leeds United FC of the Premier League. As a result of the agreement, supporters of the West Yorkshire club will be able to utilise Skrill to make purchases on the team’s official website, such as making ticket payments and buying merchandise. The deal will …
Read More »Nova88 names Joe Cole as sportsbook brand ambassador
Asian sportsbook Nova88 has named former England international Joe Cole as its new brand ambassador. Welcoming Cole as ambassador, Nova88 stated that the former Premier League star had the ‘perfect pedigree and experience to give his expert insight on domestic, European and international football’ through the collaboration. Nova88 will release a series of video content to mark the partnership, featuring …
Read More »Trippier betting ban to end in February after unsuccessful FA appeal
The Football Association’s (FA) appeal to extend Kieran Tripper’s match suspension for betting violations has been unsuccessful. As a result the Atlético Madrid and England national team defender can resume playing in La Liga fixtures from 28 February, it has been confirmed. Trippier was handed a 10 week match ban by the FA after it came to light he had encouraged …
Read More »Highlight Games takes Soccerbet live with Jennings bet
Highlight Games has announced that its Soccerbet video virtual football product will go live in all Jennings Bet retail venues across the UK. The Soccerbet product features archive football from various Premier League teams and players, including current giants Liverpool, Manchester United, Chelsea, Manchester City, Tottenham Hotspur and Arsenal. Highlight Games co-CEO Nick Gardiner said: “I’m delighted to announce that …
Read More »BETDAQ announces 0% commission offer for Boxing Day
Ladbrokes-owned betting exchange BETDAQ plans to offer its customers a commission-free deal on all sports on Boxing Day. BETDAQ traders will be entitled to 0% commission on a variety of top flight football fixtures, including the matchup between London rivals Arsenal and Chelsea, as well as the annual Boxing Day Test Match between Australia and India at the world famous …
Read More »Inside Edge: Man City ‘too short’ for the title and the impact of fans on home advantage
With confirmation that a limited number of fans will be able to return to live sporting events across parts of England, it looks like we could soon be enjoying that matchday experience once more. Nick Haynes from Form Labs explains why the lack of fans has also been a detriment to the home team advantage. We’re already a quarter of …
Read More »Inside Edge: Penalties galore…but has the market overcorrected?
Over the next few months, Nick Haynes from Form Labs – a division of Bettorlogic – is doing a Friday round-up of the best of the weekend’s sporting activity. As you can imagine, penalties are top of this week’s agenda. Three game weeks down and we’re beginning to get a taste of what this Premier League season may have in …
Read More »SBC’s Year In Review: March 2019’s big betting news
As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world. This third edition looks at March and more specifically at VAR, the relationship between betting sponsorship and football, sports betting in India, and the expected innovations for 2019. Joe Petyt, Sky Bet: Taking a step …
Read More »10bet announce Drogba as brand ambassador
10bet has announced former UEFA Champions League winner Didier Drogba as the betting firms global brand ambassador for the next two years. The Ivorian, who made his name with Chelsea FC where he won four Premier League titles, announced the deal himself via a video posted to his personal social media page. A spokesperson for 10bet commented: “Didier is one …
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