Tag Archives: Charles Lee

Betting operator kwiff has expanded its agreement with Racecourse Media Group (RMG) to now include horse racing streaming.  The new terms mean that kwiff will upgrade its native apps with RMG’s offering so that players can now enjoy UK and Irish racing content from around 1,200 race meetings per year – leveraging RMG’s coverage of 35 racecourses, including Cheltenham, Aintree, …

Sportradar has announced an enhanced partnership with super-charged betting service, kwiff. The agreement will continue to span multiple sports and Sportradar will continue to provide the operator with pre-match and live score data, as well as its content solutions including Live Match Trackers.  kwiff CEO Charles Lee commented: “Sportradar has been a fantastic partner for us over a number of …

kwiff has penned a deal with the World Darts Federation (WDF) to become an official sponsor of the 2023 WDF Lakeside World Championships.  The British bookmaker partners with the competition as it enters its second edition, which is set to be held at the Lakeside Country Club in Frimley Green, Surrey.  Charles Lee, kwiff CEO, stated: “We are delighted to …

‘Super-charged’ betting group kwiff has signed a horse racing data agreement with Racecourse Media Group (RMG).  The deal will include streaming by utilising kwiff’s proprietary sportsbook platform, giving players access to ‘high-quality’ UK and Irish racing Racing TV content with almost 1,200 race meetings each year. Content will be from racecourses such as Cheltenham, Aintree, Newmarket, Epsom, Goodwood, York, Leopardstown …

kwiff is targeting further development of its betting offering, signing an agreement with mobile measurements and analytics suite Adjust. The partnership will see the integration of Adjust’s SDK tools into the ‘supercharged’ betting operators for iOS and Android apps. The aim of this is to ‘optimise acquisition’ and accurately measure the user behaviour of the operator’s customers. Adjust will play a …

BetMakers has secured an extension of its agreement with kwiff, a UK-based betting operator specialising in providing a ‘super-charged’ service. The company will continue to leverage the ASX-listed B2B betting solution group’s worldwide racing portfolio, covering over 250,000 races from more than 20 countries.  Additionally, kwiff will also integrate the BetMakers Price Manager System, utilising the solution in tandem with …

Supercharged betting operator kwiff has expanded its agreement with Xtremepush, focused around omnichannel CRM capabilities. The extension of the duo’s collaboration, which began with a preliminary deal back in September 2022, will cover two key focus areas of kwiff’s CRM capabilities.  Firstly, the firm will gain access to Xtremepush’s Omnichannel Customer Engagement and CDP platform, with a ‘deep integration’ conducted …

At a time when the forthcoming regulatory review could shake the UK betting sector to its core, predicting the future has become a much-desired skill for operators with a stake in the country.  In the absence of a betting industry-specific crystal ball, firms such as kwiff have had to make their own judgements on what the future may bring, and …

In support of its international growth ambitions, ‘supercharged betting service’ kwiff has entered into a partnership with Xtremepush. The agreement covers provision of the multi-channel experience and engagement marketing provider’s personalisation solutions, as it seeks to add momentum to its player outreach strategy. This approach, kwiff explained, is an ‘integral part’ of its growth plans, which have so far seen …

The speakers on ‘the future of sports betting – era of inflation’ panel, part of the SBC Summit Barcelona’s Leaders Track, share both an optimistic but foreboding consensus.  The future of the industry, with a focus on Europe and North America, remains ‘very bright’ – in the words of Betsson AB CEO and Founder Pontus Lindwall, but headwinds are visible …