Ladbrokes has entered an exclusive partnership with legendary promoter Wasserman Boxing to offer the public free-to-air fights to be broadcast live on Channel 5 for British terrestrial audiences. The deal between Ladbrokes, Wasserman Boxing and Channel 5 will see a minimum of six free-to-air fights take place in 2023 featuring the best British boxing prospects for men’s and women’s boxing. …
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The Big Step campaign has written to ITV bosses ahead of the UEFA 2020 European Championship semi-final clash between England and Denmark, calling for no gambling advertising to be shown. Citing the fact that it is estimated that over 20 million people across the UK watch the England national team, including many children, the campaign – an initiative of the …
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ITV has responded to the calls from Scottish National Party (SNP) MP Ronnie Cowan to suspend gambling advertising during the upcoming 2020 UEFA European Championships. During the 2018 FIFA World Cup, the free-to-air terrestrial broadcaster ran 172 betting-related ads throughout its coverage, whilst over £2.3 billion was wagered in the UK on the tournament. In its statement, ITV detailed: “The …
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A group of 60 gambling law reform advocates have joined the Big Step campaign in calling for a suspension of gambling advertising during this summer’s UEFA European Football Championship. An initiative of the Gambling with Lives charity, the Big Step has detailed its suggestions in a letter to several broadcasters and media outlets covering television, radio and online verticals, including …
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Bristol City Council has updated its advertising and sponsorship policy to include a prohibition of all gambling related adverts. As reported by local media outlets such as BristolLive, the new initiative could cost up to £150,000 in lost revenues. Advertising of alcohol products and payday loans, as well as foods with high sugar and fat content, will also be restricted …
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Pressure is being placed on UK broadcasters to end the sponsorship of daytime TV programmes by gambling operators. The All-Party Parliamentary Group on Gambling-Related Harm (APPG) has revealed that it has written to the bosses of ITV and Channel 5 urging the broadcasters to end all daytime sponsorship promoting gambling. The APPG stated that it was deeply concerned that gambling …
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Strengthening its commitment to mixed martial arts, William Hill has been named as the new exclusive gambling partner of Bellator MMA. Under the terms of the new partnership, William Hill will support the MMA promotions company with all Bellator’s European Series events throughout 2020. It comes as Bellator enters the second year of its broadcast relationship with Channel 5. Liam …
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GalaBingo.com has strengthened its relationship with Channel 5, after becoming the new broadcast sponsor of Australian soaps, Neighbours and Home & Away in a deal brokered by Sky Media and 7 Stars. Expanding its media deal with the British commercial television network, the new agreement will extend the brand’s visibility, as well as heightening its messaging amongst its key audience. …
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The UK Advertising Standards Authority (ASA) has banned a TV advert by online casino operator Bear Group Ltd promoting casino white-label brand Daily Star Wins (StarWins.com). The advertising watchdog deemed that the TV-advert ‘Star Wins 30’ produced by Bear Group breached UK gambling services promotional standards on the counts of ‘objectifying woman’ and suggesting that betting can enhance consumer ‘personal …
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Irish independent bookmaker Boylesports has predicted the end of the UK franchise of reality television show Big Brother. In its 16th season on UK terrestrial television, Big Brother has recorded continuous decreasing viewing figures since the franchise was moved to Channel 5 in 2011. During its broadcasting heydays, Big Brother UK which originally aired on Channel 4 would record average …
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