Jools Holland and Christmas movie replays can wait. It has been announced that the New Year’s Eve fixture at Newbury, alongside action from Warwick, will be made free to view on Racing UK, following Channel 4’s decision to withdraw the fixture from its schedule. The Newbury card, which is headlined by the Grade 1 Betfred Challow Hurdle, plus seven competitive …
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Channel 4 to finish racing coverage on 27 December
The Coral Welsh Grand National from Chepstow on 27 December will mark Channel 4’s final racing broadcast, as the UK broadcaster bows out from the sport following 32 years of coverage. Channel 4 management confirmed that its ‘4 Racing’ program would finish the day after Boxing Day and that 4 Racing would not broadcast scheduled racing from Newbury on New …
Read More »Bookmakers open market on Channel 4 Mary Berry replacement
Following the announcement that Mary Berry will not return to judge The Great British Bake Off (GBBO), as the TV show moves to Channel 4 for its next series, UK bookmakers have raced to open markets on who will replace the much-loved judge for GBBO 2017. GBBO’s split from the BBC has been the talk of television, as last week …
Read More »188BET agrees 50-race partnership with Jockey Club Racecourses
188BET has agreed a new 50-race partnership with Jockey Club Racecourses, which will include sponsorship of the Grade 2 Haldon Gold Cup at Exeter in November, the Grade 2 Old Roan Chase at Aintree in October and the whole card for this Saturday’s Prelude Hurdle Day at Market Rasen. The sponsorship will run from this month until January 2017, with …
Read More »Aintree & Channel 4 push back Grand National to 17:15 start
Officials of Aintree Race Course have confirmed that the 2016 ‘Crabbies Grand National’ will be run at 17:15 UK Time – 9 April. The one hour push back will aim to help TV scheduling for the race during a busy UK sporting weekend. Having examined 2015’s Grand National audience figures, Aintree officials and UK broadcaster Channel 4 decided to push back …
Read More »Lee Richardson – Gaming Economics – Horseracing, betting & TV…in terminal decline?
Three years ago, British horseracing decided to pool its collective terrestrial TV rights and sell them to a single broadcaster, Channel 4 (C4), the UK’s number three broadcaster in terms of overall audience share. It meant that horseracing would no longer been seen on the BBC, the nation’s number one broadcaster, and who had pioneered coverage of the sport from …
Read More »Tombola rolls out “We are Tombola” 2015 TV campaign
Sunderland based online bingo operator Tombola, has announced the launch of its 2015 TV advertising campaign “We Are Tombola”. The 30 second add, places Tombola players as the stars of the online bingo website, shunning popular celebrity endorsement favoured by numerous UK bingo operators. In planning the campaign, Tombola hosted social competitions for its customers to star in the advertisement …
Read More »Paddy Power’s ‘Mischief Champion’ Harry Dromey departs for Channel 4
Having served as Paddy Power ‘Mischief Champion’ (official title) since July 2013, Harry Dromey has departed the bookmaker to join UK TV broadcaster Channel 4 as Group Head of Marketing Dromey a key figure for Paddy Power branding and marketing, established a number of high visibility and innovative campaigns, which gained the bookmaker nationwide and international press coverage. Dromey led …
Read More »Channel 4 Racing positive ahead of Saturday’s Grand National race
Ahead of Saturday’s Aintree Grand National Broadcast, Channel 4 Racing has released positive viewing figures for its first ever Good Friday broadcast. Channel 4 Racing described the peak audience of 470,000 who tuned in to watch the All Weather Finals Day at Lingfield Racecourse as ‘Very Solid’. The programs management was pleased with the growth in average viewer figures, which …
Read More »Nektan to develop Come Dine With Me freemium bingo game
Mobile casino games developer and platform provider Nektan Plc has announced that it has secured a white label contract with UK broadcaster Channel 4, to create games for their most popular TV programs. Nektan have been allowed to create an exclusive freemium bingo game branded for Channel 4’s popular television show ‘Come Dine With Me’. Nektan said the game will …
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