Tag Archives: channel 4

Viewing figures for Grand National rise as Tiger Roll emulates Red Rum feat

This year’s Randox Health Grand National at Aintree Racecourse has continued to grab the attention of the nation, as viewing figures for the ITV-covered race have increased by 12 per cent. The broadcast, fronted by Ed Chamberlin, is reported to have hit figures of 9.6 million at peak viewing time, which is up from the 8.5 million viewers in 2018. …

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Matchbook Betting Podcast unveils three new hosts

With the Premier League firmly upon us, the NFL season returning on Thursday, and the Champions League a mere two weeks away, the Matchbook Betting Podcast has announced a new roster of hosts. Ali Maxwell (Premier League), Nat Coombs (NFL) and Phil Kitromilides (Champions League) will be delivering weekly focused previews and insights for sports fans. Matchbook CEO Mark Brosnan …

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Johnny Vegas fronts LeoVegas ‘Double Brand Ambassadors’ UK TV campaign

Comedian Johnny Vegas, star of British comedy series ‘Ideal’ and ‘Benidorm’ will front LeoVegas’ new UK TV advertising campaign ‘Double Brand Ambassadors’. Created by London creative marketing agency NOW, the TV campaign aims to drive the message that LeoVegas is the ‘King of Mobile Casinos’ offering more slots and games than its competitors. LeoVegas marketing detailed that its new advert …

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Newbury coverage free to watch in over 13 million TV homes via Racing UK

Jools Holland and Christmas movie replays can wait. It has been announced that the New Year’s Eve fixture at Newbury, alongside action from Warwick, will be made free to view on Racing UK, following Channel 4’s decision to withdraw the fixture from its schedule. The Newbury card, which is headlined by the Grade 1 Betfred Challow Hurdle, plus seven competitive …

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Channel 4 to finish racing coverage on 27 December

The Coral Welsh Grand National from Chepstow on 27 December will mark Channel 4’s final racing broadcast, as the UK broadcaster bows out from the sport following 32 years of coverage. Channel 4 management confirmed that its ‘4 Racing’ program would finish the day after Boxing Day and that 4 Racing would not broadcast scheduled racing from Newbury on New …

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Bookmakers open market on Channel 4 Mary Berry replacement

Following the announcement that Mary Berry will not return to judge The Great British Bake Off (GBBO), as the TV show moves to Channel 4 for its next series, UK bookmakers have raced to open markets on who will replace the much-loved judge for GBBO 2017. GBBO’s split from the BBC has been the talk of television, as last week …

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188BET agrees 50-race partnership with Jockey Club Racecourses

Fisher & 188BET

188BET has agreed a new 50-race partnership with Jockey Club Racecourses, which will include sponsorship of the Grade 2 Haldon Gold Cup at Exeter in November, the Grade 2 Old Roan Chase at Aintree in October and the whole card for this Saturday’s Prelude Hurdle Day at Market Rasen. The sponsorship will run from this month until January 2017, with …

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Aintree & Channel 4 push back Grand National to 17:15 start

Officials of Aintree Race Course have confirmed that the 2016 ‘Crabbies Grand National’ will be run at 17:15 UK Time – 9 April. The one hour push back will aim to help TV scheduling for the race during a busy UK sporting weekend.  Having examined 2015’s  Grand National audience figures, Aintree officials and UK broadcaster Channel 4 decided to push back …

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Lee Richardson – Gaming Economics – Horseracing, betting & TV…in terminal decline?

Three years ago, British horseracing decided to pool its collective terrestrial TV rights and sell them to a single broadcaster, Channel 4 (C4), the UK’s number three broadcaster in terms of overall audience share. It meant that horseracing would no longer been seen on the BBC, the nation’s number one broadcaster, and who had pioneered coverage of the sport from …

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Tombola rolls out “We are Tombola” 2015 TV campaign

Sunderland based online bingo operator Tombola, has announced the launch of its 2015 TV advertising campaign “We Are Tombola”. The 30 second add, places Tombola players as the stars of the online bingo website, shunning popular celebrity endorsement favoured by numerous UK bingo operators. In planning the campaign, Tombola hosted social competitions for its customers to star in the advertisement …

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