Grosvenor Casinos, main team partner for Fulham Football Club, has donated its front of shirt logo space back to the club ahead of the clubs charity match this weekend. Players of the Craven Cottage based side will now wear shirts emblazoned with the Fulham Football Club Foundation (FFCF) logo, instead of the club sponsor. Aaron O’Sullivan, Head of Marketing (Digital) …
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Scott Longley – Sky Bet’s undeserved brickbats over EFL deal
Scott Longley details industry charity GambleAware’s bizarre criticism of Sky Bet’s English Football League (EFL) sponsorship extension, in which the online betting firm has placed consumer responsibility and safety at the heart of its marketing initiatives. _______________ Sky Bet might be forgiven a measure of bemusement after the company found itself under attack from the problem gambling charity Gamble …
Read More »LeoVegas playing it safe with Canaries sleeve sponsorship
Leading online casino and sportsbook LeoVegas has launched LeoSafePlay, a new initiative designed to promote responsible gaming, and has acquired the services of Norwich City Football Club to help launch it. The club, nicknamed The Canaries due to their bright yellow strip, wore the LeoSafePlay logo on their shirt sleeve during the Carabao Cup fourth round match away to Arsenal …
Read More »Cardiff City announces K8.com as new betting partner
Cardiff City has announced that the club has agreed a partnership with international online betting operator K8.com. The partnership means K8.com will have betting booths around The Cardiff City Stadium for fans to utilise on match days, furthermore K8.com will also provide exclusive odds and promotions for fans of the Championship club to enjoy. As part of the partnership, K8.com …
Read More »Ladbrokes joins Sheffield United’s Premier League mission
Ladbrokes has joined Sheffield United’s Premier League mission after agreeing a three-season deal to become the club’s new Official Stadium Betting Partner. The multi-channel betting and gaming brand has also gained a prominent presence on the Championship club’s social media channels to support betting activity prior to all games. This is in addition to the package of match-day advertising and …
Read More »Royal Panda bets on BetConstruct after sealing QPR deal
BetConstruct has signed an agreement to provide Maltese online operator Royal Panda with a sportsbook solution for the UK market. The partnership with BetConstruct coincides with Royal Panda announcing a three-year shirt sponsorship deal with London-based Championship side Queens Park Rangers Football Club. The new partnership will allow Royal Panda to offer its users a unique sports betting experience, with up …
Read More »Simon Westbury – VSoftCo – Using professional footballers to increase the realism of virtual products
VSoftCo has been in the news recently after agreeing a multi-year deal to integrate its branded football game VStriker and a branded variant of Spot The Ball on Leander Games. To mark the start of a busy summer for the virtual sports specialist, we caught up with the company’s sales director Simon Westbury to discuss motion capture filming at Bramall …
Read More »Super Soccer Oddsfeed: The slow death of the FA Cup
Jeevan Jeyaratnam, a partner at Super Soccer Oddsfeed, says he is concerned by the approach of the biggest clubs to the FA Cup, the world’s oldest cup competition. There were a number of high profile ‘shocks’ in last weekend’s FA Cup 4th round. Is this just the ‘magic’ of the FA Cup, where the unlikely becomes more likely due to …
Read More »The FA fines Jack Colback £25,000 for betting misconduct
Jack Colback has been fined £25,000 after accepting an FA misconduct charge in relation to betting. The Newcastle midfielder breached FA Rule E8 by placing a bet on a fixture that took place on March 16. While it was not a match involving his club, or in the division they were playing in at the time (Premier League), FA Rules …
Read More »Simona Pinterova – EnergyCasino – Moving up a league with Villa
Just last week, Aston Villa FC confirmed EnergyBet as its official UK and European betting partner for the 2016/17 season. The Birmingham based club, relegated from the Premier League for the first time in May, have agreed to work with the UK-licensed online betting operator, a new product from EnergyCasino, who will also be working with League Two side Leyton Orient for …
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