Ladbrokes has signed a deal with Barry Hearn’s World Snooker to sponsor both the World Grand Prix and Players Championship tournaments for this year. The deal gives the bookmaker exclusive naming rights to the tournaments due to take place in Llandudno between the 8th and 13th of March (Ladbrokes World Grand Prix) and Manchester between the 22nd and 27th of …
Read More »Tag Archives: Challenge Cup
Kristof Fahy joins Ladbrokes as CMO
Ladbrokes is pleased to announce that Kristof Fahy has today joined the company as Chief Marketing Officer, leading on all brand and marketing activity across the Ladbrokes’ Digital and Retail offer. Kristof Fahy said: “I’m delighted to arrive at Ladbrokes at such an exciting time for the company. Ladbrokes has an extremely strong brand and I’m looking forward to building upon that strength with our …
Read More »BBC continues coverage of RFL Ladbrokes Challenge Cup
The Rugby Football League (RFL), the governing body has confirmed that it has agreed a new five-year deal with the BBC to continue televising the Ladbrokes Challenge Cup and highlights of the First Utility Super League. The four-year deal agreed between the RFL and the BBC in 2012 still had another 12 months to run, but the latest contract will ensure the …
Read More »Ladbrokes becomes title sponsor of Rugby League Challenge Cup
Ladbrokes has announced that it has reached an agreement with the English Rugby Leagues to become the title sponsor of the Challenge Cup competition. Under the agreement, the competition will be known as the Ladbrokes Challenge Cup. Ladbrokes will work closely with RFL players and personalities in various sponsorship activation initiatives and will also launch the tournament’s inaugural Ladbrokes Player …
Read More »