Tony Kenny and Mark Davies agreed that the days of making a sponsorship deal and waiting to the end to check its impact are long gone. Bookmakers and clubs are working on a daily basis to push sponsorship activation, ensure that the partnerships are engaging and generate PR opportunities. Tony Kenny, Head of Sponsorship for William Hill, cited the Joshua …
Read More »Tag Archives: Celtic FC
Celtic line up new shirt sponsor for 2016/17 season
Scottish club Celtic are ready to announce Dafabet as their new primary shirt sponsor. In what could be the biggest sponsor deal in Scottish Football, the betting company are looking to replace Magners for the 2016-17 season. As reported in Soccerex, Celtic are looking to secure a long-term deal to replace outgoing shirt sponsor Magners. Dafabet is Asia’s number one …
Read More »Richard Peters – Sports Revolution – The In-Stadia Experience
The experience of going to a stadium on a match day is one which has yet to be really altered by technological leaps and the digital age. Granted, everybody has a smartphone now, and so fewer than ever listen to the scores read out on the loudspeaker at halftime, but few clubs have fully embraced the digital age in terms …
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