Tag Archives: Celtic FC

Celtic and Dafabet streaks ahead after MotoGP deal

Celtic Football Club will make its first foray into motorcycle racing at next month’s Macau Motorcycle Grand Prix, having joined forces with international road race winners Dafabet Devitt Racing. Both the seven-in-a-row Scottish champions and the multiple Isle of Man TT-winning race team are sponsored by online betting company Dafabet, and will use the event to promote the Glasgow club …

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Here for 10 in a row? Dafabet signs on with Celtic until 2025

Seven-in-a-row Scottish champion Celtic has announced a new record sponsorship deal with Dafabet, which will see the partnership with the club run for the next seven seasons. The fantastic new five-year contract, which will follow on from the existing two years, means The Hoops and Dafabet’s association will run until the end of season 2025. The deal announced today represents Scottish …

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SBC Bookies Corner – Scottish Premiership Preview

The new Scottish Premiership season kicks off on Saturday, with the league seemingly rejuvenated by the Hollywood appointment of Steven Gerrard as Rangers manager. Whether or not a serious title challenge can be mounted by the Ibrox club, a figure of Gerrard’s stature is a welcome addition to Scottish football, particularly in the wake of the hyperbole surrounding Adam Rooney’s transfer …

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Mr Green expands Hoops partnership sponsoring ‘CelticLIVE’ channel

European online gambling group Mr Green has become the ‘exclusive stadium Wi-Fi partner’ of Celtic FC’s Parkhead Stadium. The deal secured with live venue technology and systems specialist Stadia Solutions will see Mr Green sponsor the club’s branded WI-FI channel CelticLIVE. Working alongside Stadia Solutions, Celtic FC has expanded its stadium Wi-Fi capacity and coverage during matchdays, becoming one of …

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Paul Petrie: McBookie – The state of play for smaller bookmakers

Paul Petrie is the co-founder and director of UK-based online bookmaker McBookie. A BetVictor white label, the firm specialises in Scottish betting markets – encompassing everything from novelty markets to Scottish junior football. We caught up with Paul to discuss the state of play for smaller British bookmakers, McBookie’s relationship with BetVictor and Scottish non-league sponsorship. ___________________________________ SBC: It’s no …

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Ladbrokes extends SPFL sponsorship to 2020 with bumper deal

Ladbrokes has opted to extend its sponsorship of the Scottish Professional Football League (SPFL) to 2020, giving the Scottish football divisions a welcome cash boost. The deal is believed to be worth £5 million, with the betting brand also agreeing to up its investment in the leagues. The original deal, signed in 2015, was the most lucrative in Scottish football …

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#bofcon2017 – Exploring marketing value outside of the Premier League

deal - Copyright: andreypopov / 123RF Stock Photo

Speaking at Betting on Football 2017, Nottingham Forest Commercial Manager Mark Bullock confirmed a renewed sponsorship deal with 888sport, described as “the biggest in the club’s history”. Bullock hailed the ongoing success of the partnership with the Gibraltar-based 888sport, which has helped the club to successfully “combine a binary market with the engaged, emotive fan”. As part of the deal, …

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Sponsorship Spotlight – Doubling up on Premier League sponsorship

Football Index - Copyright: dizanna / 123RF Stock Photo

Thrust into the Sponsorship Spotlight this week was John Cruces, Head of Sports Marketing and Sponsorships at Dafabet. We caught up with him to discuss sponsorship of Sunderland and Burnley, the introduction of ‘sleeve sponsors’ in the Premier League, and the form of the record-breaking Bhoys. SBC: Can you explain to SBC readers why you chose to ‘double up’ on …

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BOFCON 2016 – Club Call: Partnerships and Activation

Tony Kenny and Mark Davies agreed that the days of making a sponsorship deal and waiting to the end to check its impact are long gone. Bookmakers and clubs are working on a daily basis to push sponsorship activation, ensure that the partnerships are engaging and generate PR opportunities. Tony Kenny, Head of Sponsorship for William Hill, cited the Joshua …

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Celtic line up new shirt sponsor for 2016/17 season

Scottish club Celtic are ready to announce Dafabet as their new primary shirt sponsor. In what could be the biggest sponsor deal in Scottish Football, the betting company are looking to replace Magners for the 2016-17 season. As reported in Soccerex, Celtic are looking to secure a long-term deal to replace outgoing shirt sponsor Magners. Dafabet is Asia’s number one …

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