Tag Archives: CDP

Xtremepush: Beyond Acquisition (Pt2)… Moving towards relationship marketing in the US

SBC News Xtremepush: Beyond Acquisition (Pt2)… Moving towards relationship marketing in the US

In the second installment of his two-part blog, Xtremepush Senior Account Executive Brandon Asgeirsson continues his assessment of the rapidly growing US igaming market.  Use data to understand who you’re talking to As an operator, your players are your most important asset. So, you need to take the time to fully understand them. That means knowing their preferences and behaviors, …

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IGT tops CDP score on environmental controls

IGT

IGT Plc has been rewarded for augmenting its environmental contributions with a new ‘B’ score in climate change from Carbon Disclosure Project (CDP). The global environmental NPO has upgraded IGT’s score from last year to better reflect its improved environmental disclosure and performance. The new classification recognises the ‘coordinated actions’ taken by the global lottery and gaming firm on a …

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IGT becomes latest gambling firm to enhance climate change commitments

SBC News IGT becomes latest gambling firm to enhance climate change commitments

In a strengthening of its ESG operations, IGT has joined the Science Based Targets initiative (SBTi), committing to carbon emission and climate change reduction. The Science Based Targets initiative (SBTi)drives climate action among businesses worldwide, and by becoming a member of the programme, IGT has become the latest operator to adopt a low-greenhouse gas policy. This commitment will see IGT align …

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