Bwin has extended its sponsorship arrangements with five German Bundesliga clubs, maintaining a strong foothold in the country’s sports betting sector. Each deal will now run for a further three seasons until 2023/24, with the Austria-based Entain brand continuing to serve as the exclusive sports betting partner of Borussia Dortmund, FC Cologne, St Pauli, Dynamo Dresden and Union Berlin. “It’s …
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BVB partners with Sportradar for innovative digital launch
Borussia Dortmund has united with Sportradar to relaunch its own OTT platform, BVB-TV. The much adored German Bundesliga side, will work with its new partner and end-to-end solution provider to allow fans to gain a unique insight into the club, providing them a platform that hosts both free video content, as well as a subscription service for premium content, which is accessible for …
Read More »Danke…Bwin nets €3 million a season partnership with Borussia Dortmund
GVC Holdings’ European sportsbook subsidiary Bwin has furthered its presence within the German market by signing a four-year betting partnership with Bundesliga football club Borussia Dortmund. Agreeing terms on a €3 million per year partnership, Bwin will become a feature marketing partner of the Rhineland football club, with its brand prominently displayed throughout Dortmund’s Signal Iduna Park ‘Westfalenstadion’ stadium (capacity …
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