Tag Archives: CAP

CAP forces Ladbrokes to pull Memphis campaign

Ladbrokes marketing has been forced to pull down an email campaign featuring Manchester United Dutch footballer Memphis Depay. Memphis Depay (22) image was used in a ‘Don’t Miss Out – Money Back’ email promotion by Ladbrokes. The UK Committee of Advertising Practice (CAP) branded the advertisement as ‘irresponsible’, since it featured an image of a athlete aged under 25 attached to …

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CAP to Sponsor Acquisition Zone at London Affiliate Conference

London Affiliate Conference (LAC ) event organisers  iGaming Business has confirmed the Casino Affiliate Programs (CAP) Network will take the lead sponsorship of the new acquisition zone within the conference show 31st January – 3rd February 2015 Targeting senior marketing executives working within both operator and affiliate brands, the acquisition zone is a premium area within LAC that is focused …

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Committee of Advertising Practice publishes UK gambling advertising review

The UK Committee of Advertising Practice (CAP) has published a review of the impact of gambling advertising on young people and problem gamblers. The review by CAP was launched in response to the request by the Department of Culture, Media and Sports for UK wide review of gambling marketing and promotion and its effects on its viewers. The review details …

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Hanging tough: how the ASA plans to regulate gambling ads

Scott Longley, editorial director at Regulus Insights, takes a look at the recent ASA report in to gambling advertising and finds plenty in there to concern the industry. If there is some good news for the UK’s gambling companies from the Advertising Standards Authority (ASA) review into gambling advertising published late last week, it is that the market research undertaken …

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