Tag Archives: CAP

The members of the Betting and Gaming Council (BGC) have adopted the new rules and guidelines of the “Gambling Industry Code for Socially Responsible Advertising” – IGRG Code. BGC members settled on the new standards of the seventh incarnation of the IGRG Code in September, with its practices to come into effect from 1 December 2023. Established in 2007 by …

The Advertising Standards Authority (ASA)   has embraced new AI systems to proactively identify breaches of the UK Advertising Codes. For Legal Eye, Gemma Boore, Gambling Regulatory Counsel for Harris Hagan reviews the outcome of three ASA disputes on the promotion of betting content, and how AI detection will challenge operators’ management of marketing campaigns… Traditionally, the Advertising Standards Authority (“ASA”) …

The Advertising Standards Authority (ASA) has observed significant improvement by advertisers and platforms in ensuring that online ads for adult content are not displayed to children. This observation follows an update to the insights of the ASA’s “The 100 Children Report,” initially published in November 2022. The report aimed to “provide real-world insights into children’s exposure to ads for alcohol, …

The Advertising Standards Authority (ASA) has upheld two separate complaints related to gambling content.  The watchdog informed stakeholders that it had ordered Ladbrokes and Jumpman Gaming to remove the content in question. For Ladbrokes, the offending content pertained to the language used in a pair of its tweets. The posts, which featured Newcastle United manager Eddie Howe and various other …

The Advertising Standards Authority (ASA) has updated its guidance on promoting Match Betting services/offers to the general public. The guidance has been forwarded to the CAP Executive relating to non-broadcast advertising, with the watchdog underlining that its recommendations “do not constitute legal advice”. ASA defines matched betting as a technique where individuals bet on all outcomes of an event using …

The UK Gambling Commission (UKGC) has fined Betway Limited £400,000 for marketing discrepancies, which saw its brand promoted to children. The Betway brand is reported to have been promoted on the children’s section of West Ham United’s club website. The penalty notice revealed that between 14 April 2020 and 6 November 2021, a Betway logo (with a link) “was displayed …

 The Advertising Standards Association (ASA) has issued further guidance on the rules applied to ‘content marketing’ of gambling services/products on social media and other digital channels. The guidance was published as a ‘remit statement’ responding to queries by operators, related to its 2021 “CAP Code on marketing communications appearing on websites, apps and cross-border platforms”. Questions were raised as to …

Regulus Partners digs deep as to why the Committee of Advertising Practice (CAP) decided to introduce tough new measures to control the appeal and engagement of gambling advertising with young audiences. To the surprise of observers, the UK’s advertising monitor has moved ahead of regulatory judgements on industry marketing standards that were due to be settled by the government’s review …

The Betting and Gaming Council (BGC) has stated that its members will support the introduction of tough new advertising laws banning the use of sports stars and celebrities announced by this week by The Committee of Advertising Practice (CAP).  On Tuesday, CAP the monitor of UK advertising across traditional and digital formats, announced a ‘step change’ of rules from UK …

Yesterday’s announcement of tough new rules on gambling advertising by CAP – The Committee of Advertising Practice – have been welcomed as the correct decision by GambleAware.  Effective from 1 October, operator marketing teams will have to ensure that their advertising campaigns carry no engagement with youth culture. CAP’s latest move will prohibit UK licensed operators from working with high-profile …