UK National Lottery operator Camelot Group has confirmed the inbound appointment of Keith Moor as new Chief Marketing Officer (CMO). Moor is the current CMO of Santander UK and is expected to join Camelot’s executive leadership team from September 2019. The executive will be tasked with leading marketing strategy and media planning for the National Lottery, including the responsibility of …
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Camelot pushes ‘Set For Life’ with new nationwide campaign
Supporting the launch of its new ‘Set For Life’ draw based game, UK National Lottery operator Camelot has published its new multi-format advertising campaign ‘Make Every Month Amazing’. Entering 2019, Camelot’s executive team announced the launch of its new ‘annuity-prize’ game Set-for-Life (inbound for 15 March), which sees the National Lottery pay winners ‘£10,000 a month for a period of …
Read More »UKGC seeks wide business input on National Lottery contract
Addressing an audience of executives at the ‘Media & Telecoms 2019 & Beyond’ event in London, UK Gambling Commission (UKGC) CEO Neil McArthur has urged media, technology, telecoms and publishing stakeholders to offer vital input on the next National Lottery licence. In 2019, the Department for Digital, Culture, Media & Sport (DCMS) working alongside the UKGC will launch the initial framework …
Read More »Duncan Maylon departs as Camelot retail director
Duncan Maylon, retail director of Camelot UK, is to depart the company after nearly a decade to pursue the position of commercial director at Arla Foods. During his tenure at Camelot, Maylon helped grow National Lottery retail sales upwards of 15 per cent, with annual in-store sales totting up to over £5bn. Malyon said: “I’ve loved working at Camelot for …
Read More »Camelot to launch annuity game ‘Set For Life’ inbound for March 2019
UK National Lottery operator Camelot has announced the upcoming launch of its brand new game – ‘Set For Life’ which will feature a top prize of £10,000 a month for a period of 30-years. The annuity prized game forms part Camelot’s new look portfolio, which has been developed to celebrate 25-years of the National Lottery this 2019. Tickets for ‘Set …
Read More »National Lottery ads cleared by Advertising Standards Authority
Three advertisements for the National Lottery have been cleared of wrongdoing by the Advertising Standards Authority (ASA), as a number of complainants challenged whether they suggested that participation could be a solution to financial concerns. The trio, seen on television in September of this year, depicted the same advert in three different variants, those of 120 second, 60 second and …
Read More »ASA cautions Camelot over location of advertisement
Camelot has been wrapped by the Advertising Standards Authority (ASA) after the UK lottery operator placed a scratchcard outside the entrance of a school. The ad in question featured an image of a rainbow scratch card with the text “Scratch and See … Top prize £50,000 Lucky Fortune … 7 CHANCES TO WIN! £2”. Issuing its response, Camelot outlined that …
Read More »High Court stands by DCMS orders on EuroMillions third-party betting
Operators of digital lottery syndicates have been handed a severe blow by the High Court of England & Wales, which has rejected the combined appeal of Lottoland and Multi Lotto UK to allow bets on ‘EuroMillions’ draws in other countries. In February of this year, Lottoland and Multi Lotto sanctioned a high court appeal against the UK Department for …
Read More »UKGC seeks ‘fresh ideas’ for National Lottery 2023 concession
The UK Gambling Commission (UKGC) seeks fresh ideas, new innovations and modern customer experiences, to revamp the National Lottery. Last week, the UKGC confirmed that it was seeking bidders for its National Lottery 2023 concession, challenging current incumbent Camelot Group Plc, who have operated the lottery since its inception in 1994. To date, Camelot details that it has raised £38 …
Read More »Record digital returns and ticket sales increase for National Lottery
Camelot UK has announced a £175.9m increase on National Lottery ticket sales to £3,456.3m for the first six months of its 2018/19 financial year (1 April to 29 September 2018). Camelot’s success in building on last year’s sales progress comes as the group seeks to benefit from its wide-ranging strategic review which it conducted in 2017. Over the same period, sales …
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