Tag Archives: bwin

Superbet, Romania’s leading bookmaker, has expanded its content capacity by entering a publishing partnership with Sportal365.  The agreement will see Superbet integrate Sportal365’s publishing platform across its key market domains of Romania and Poland, developing deeper sports led content for its customers. In its statement, Superbet detailed that it seeks to ‘power-up’ its content capabilities by utilising Sportal365 publishing platform, …

Industry strategic marketing and brand development consultancy Brand Architects has launched its new ‘Operator MOT’ appraisal service, which will deliver a ‘zero BS assessment’ of player engagement practices, marketing and operations. Providing ‘MOT reports’ to operators, Brand Architects will independently evaluate a customer’s experience in relation to key services. Core operational disciplines reviewed by Brand Architects MOT will include brand …

FTSE gambling group GVC Holdings has confirmed that it has migrated all Italian divisions to a new Rome office, which will house around 360 staff of its Eurobet, bwin and Gioco Digitale Italia properties. Located in the Lungotevere district near Rome’s city centre, GVC completed its Italian HQ relocation last week, opening a new six-floor (approx. 4,200 sqm) office which will …

This weekend, UK business news sources have reported that GVC Holdings will confirm the appointment of Barry Gibson as new Group Chairman of the FTSE gambling firm. Sky News, The Times and The Daily Telegraph report that Gibson is regarded by GVC’s board as the man to soothe investor relations, following the firm’s governance dispute in relation to outgoing Chairman …

GVC Holdings European sports betting property bwin has commissioned industry programmatic and content marketing optimisation specialist FRESH8 to support its advertising channels across Germany and Austria. The partnership will focus on elevating bwin’s current programmatic advertising strategies and planning across digital and social media channels, utilising FRESH8 marketing automation and personalisation software. bwin marketing confirms that it will utilise FRESH8’s …

GVC Holdings European sportsbook property bwin will act as principal sponsor of Spanish football club Valencia CF, as the club celebrates its centenary year for the upcoming La Liga 2019/2020 season. Securing a three season shirt sponsorship arrangement with ‘Los Ches’, bwin marketing upgrades its sponsorship with the La Liga club, having previously served as Valencia CF’s ‘official gaming and …

GVC has agreed to speak with shareholders over remuneration packages for its senior team after one of the biggest investor rebellions of 2019 so far. At the company’s annual general meeting (AGM) this week, 42 per cent of investor votes were against pay plans for its leading executives, including CEO Kenny Alexander. The pay plans were therefore passed with 58 …