Tag Archives: bwin

BWin expands Italian media coverage

Bwin.party sports betting brand BWin.com, announced that it had agreed three high coverage media deals for Italy, as the operator looks to expand its presence in the region. BWin will aim to ramp up brand coverage in the coming months, focusing on  Serie A football programming. The operator revealed that it had renewed its broadcast partnership with Mediaset Premium, which …

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Bwin sportsbook picks up the slack

Bwin.party has reported a mixed quarter, with sportsbook performance filling in for a drop in poker and casino business. The company revealed that, since the end of June, volumes and gross win margins from the FIFA World Cup have been strong and overall the tournament performance has been in-line with management’s expectations Bwin’s sports betting operation in Italy became the …

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Betting on Football feature: A history of shirt sponsorship in football

With the announcement of Manchester United’s record breaking initial £44.75m per year shirt deal with Chevrolet, a time when teams played without commercial association in just their club’s colours seems a world away from the modern game. You needn’t look back far however; it was not until 1977 that the FA lifted their official ban on kit sponsorship and today …

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Bwin End Real Madrid Shirt Sponsorship

European gaming operator Bwin has announced that it has chosen not to renew its club shirt sponsorship of nine time European Cup winner Real Madrid. Bwin instead will choose to become Real Madrid online gaming and digital partner, forming a business relationship at a smaller scale than their current agreement. Bwin’s sponsorship of Real Madrid has seen them sponsor the …

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BWin Renews MotoGP Sponsorship

European gaming giant BWin has further extended its sponsorship of MotoGP World Championship for a further two years. The extended agreement between the two parties, which commenced in 2004, will continue to run until 2015 and will see the BWin remain as a key sponsor for upcoming races in the MotoGP calendar. The MotoGP Championship calendar has currently eighteen races …

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