Tag Archives: bwin

Entain’s bwin launches special fan experience ahead of the UEFA Europa League final 

SBC News Entain’s bwin launches special fan experience ahead of the UEFA Europa League final 

Entain-owned sportsbook brand bwin is giving football fans the opportunity to play a match on the UEFA Europa League Final pitch the day after the match.  The ‘Fans Final’ competition comes to fruition thanks to bwin’s multi-year partnership with the UEFA Europa Conference League and the UEFA Europa League – with the final of the latter to be played out …

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Market Make-up: German books conform but do offer variety

SBC News Market Make-up: German books conform but do offer variety

The Market Make-up series continues as Jake Pollard and Propus Partners monitor German sportsbook offerings.  Though Germany sees a conformity on margin controls, bookmakers contrast by offering a wide range of unique betting markets and features like bet builders, and significant variation in the number of markets and overrounds applied across different operators. ____________________ As part of its ongoing series …

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Market Make-Up: French football sees battle on margin control…

SBC News Market Make-Up: French football sees battle on margin control...

In a new series, SBC Correspondent Jake Pollard dissects the intricacies of pricing European betting markets, for their unique and respective audiences. Supported by Propus Partners, Part 1 examines French football markets priced by a diverse cast of bookmakers, competing in a marketplace where margins and market share are impacted by markets offered, pay out ratios capped at 85% and …

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Betclic scores title sponsorship of Liga Portgual

betclic, FL Entertainment

Betclic has announced its biggest marketing commitment to the Portuguese market, becoming the ‘official title sponsor’ of Liga Portugal. Commencing this season and continuing through to 2027, Portugal’s top-flight football league will be named Liga Portugal Betclic. It will be featured across all branding rights, including IP, digital communications, marketing, and content generation opportunities. The partnership, brokered by the international …

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Entain 2022 growth dampened by flat online results

Jette Nygaard-Andersen takes charge of Entain as new CEO

Entain Plc remains confident of its growth strategy and product diversification across new and established markets in 2023, after achieving broad revenue growth last year. The FTSE100 international gambling group revealed this morning that in total it achieved revenue growth of 12% in 2022 to $4.3bn (2021: $3.8bn), driving a 11% uptick in gross profit to $2.7bn ($2.4bn). Accompanying this …

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Smartsoft Gaming takes Entain’s igaming offering “to the next level”

SBC News Smartsoft Gaming takes Entain’s igaming offering “to the next level”

Smartsoft Gaming will “elevate the non-traditional offerings” of Entain after agreeing to supply its portfolio of games to the operator. Entain’s “landmark igaming brands” – which includes bwin, PartyCasino and Sportingbet – will also benefit from access to Smartsoft’s flagship JetX title as well as the supplier’s roster of promotion tools. This, Smartsoft explained, will help to engage new and …

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Entain makes first play in Africa launching bwin Zambia

SBC News Entain makes first play in Africa launching bwin Zambia

Entain Plc has launched its first African markets venture, debuting its flagship international sportsbook brand, bwin in Zambia. bwin announced its Zambian entry at the Radisson Blu Hotel in Lusaka, where Entain proclaimed to local media its “commitment to promote sports and tourism” in the East African nation. Interim trading saw Entain leadership reveal to investors the FTSE100 firm’s intent …

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Bwin celebrates UEFA partnership in ‘Love Knows No Boundaries’ campaign

SBC News Bwin celebrates UEFA partnership in ‘Love Knows No Boundaries’ campaign

As European football gets underway, Bwin launched its ‘fan-led’ campaign, ‘Love Knows No Boundaries’, in its capacity as an official partner of UEFA. The Entain sportsbook brand’s latest ad series will go live in its seven key markets – distributed across TV and online as well as in stadiums in Germany, Austria, Belgium, Denmark, Bulgaria, Greece, and on TV only …

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Entain shows Dutch hand acquiring BetCity.nl for €850m

Jette Nygaard-Anderson, Entain CEO

Entain Plc has agreed to acquire BetEnt BV, the Dutch licensed operator of BetCity.nl, in a move to secure a leading presence within the Netherlands’ newly regulated online gambling regime. This morning, FTSE100 Entain announced that it had entered a deal to acquire BetEnt’s entire share capital from owner Sports Entertainment Media BV for an initial consideration of €300m (£257m). …

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Polish cross-party committee calls for rethink of sports betting taxes 

BetFan

Pressure is mounting on Poland’s Ministry of Finance to undertake a review of its gambling tax structure, revitalising income generated from licensed bookmakers.     A cross-party Sejm (lower parliament) committee representing ‘Polish consumers and entrepreneurship’, had announced that it has submitted a proposal advising the Ministry “to abandon the 12% turnover tax applied to sports betting.” The Committee has advised the …

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