Tag Archives: Buzz Bingo

Bingo Association confirms full house for National Bingo Day

The Bingo Association has confirmed that this Sunday 27 June, all members (retail and online) will participate in the UK’s first-ever ‘National Bingo Day’. The initiative was announced last March, as the UK government published its lockdown easing roadmap, with the Bingo Association calling for all industry stakeholders to help bingo’s hospitality venues return to business.  Securing its 27 June …

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Stevie Shaves: All eyes on Buzz Bingo’s critical reopening…

After a year of business closure under UK lockdown rules, Buzz Bingo will reopen its +90 venues to the general public from Monday 17 May. Chief Commercial Officer Stevie Shaves tells SBC why all industry stakeholders should be paying close attention to Buzz Bingo’s reopening duties as a critical indicator of the sector’s retail future trading against future unknowns… ___________________ …

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Caledonia sells majority stake in Buzz Bingo to ICG for a nominal amount

FTSE250 Caledonia Investments has disclosed that it has sold its majority stake in Buzz Bingo to asset management fund Intermediate Capital Group (ICG) for a ‘nominal amount’. The London private investment trust has served as Buzz Bingo majority shareholder since 2015 – acquiring the Gala Bingo brand for £240 million ahead of previous owner Gala Coral’s merger with Ladbrokes Plc. …

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National Bingo Day launched to aid critical venue recovery

UK bingo’s biggest land-based operators, Mecca and Buzz Bingo, have joined forces to launch ‘National Bingo Day’ on Sunday 27 June – providing a vital boost for all British bingo venues returning to business from lockdown.  Accustomed to being celebrated across the US, Buzz and Mecca have launched Britain’s version of ‘National Bingo Day’, championed by the Bingo Association. Helping …

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Buzz Bingo takes on early Christmas incentives with #WinFace

Buzz Bingo has launched its new nationwide advertising campaign, #WinFace, as the UK bingo operator enters a crucial Christmas trading period for its online and retail operations. #WinFace is the first campaign developed by MSQ Partners, Buzz Bingo’s new ‘full-service advertising agency’ which leads the bingo operator’s creative and media buying disciplines.  MSQ Partners won the multi-million-pound advertising account in …

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Buzz Bingo appoints Harry Lang as marketing lead

Buzz Bingo has confirmed the appointment of Harry Lang as its new Marketing Director, leading the brand development and customer acquisition campaigns of the UK’s biggest bingo operator. A 15-year industry executive, Lang has led the marketing strategy and delivery for numerous tier-1 igaming brands including WMS Interactive, bwin.party, Mecca Bingo, Foxy Bingo and Pinnacle Sports. Lang joins Buzz Bingo’s …

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Buzz Bingo appoints MSG Partners to reconnect with customers

Buzz Bingo is set to overhaul its entire marketing strategy after appointing London-based MSQ Partners as its lead ‘integrated agency’ to revitalise its media planning and brand profile. A key strategic appointment, Buzz Bingo has tasked MSQ agencies with developing an effective high coverage marketing and communications strategy, letting bingo players across the country know that Buzz Bingo venues have …

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Buzz Bingo to close 26 UK venues placing 570 jobs at risk 

Buzz Bingo has revealed plans to close 26 of its UK venues in a move that will place 570 employees at risk of losing their jobs.  The UK’s largest bingo hall operator stated that it had undertaken the drastic actions to ‘protect the future of its business’ as it seeks to mitigate pandemic circumstances affecting the entire leisure and hospitality …

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Affiliate leaders confirmed for CasinoBeats Malta 2020

Attendees of CasinoBeats Malta 2020 will benefit from the expertise of both affiliates and operator affiliate managers as more leading companies and senior executives have been confirmed for the March event. The agenda for the premier online casino conference and exhibition, which takes place at the InterContinental Malta on 24-26 March, makes CasinoBeats Malta 2020 one of the key dates in this year’s …

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Buzz Bingo appoints Hope&Glory as communications lead

Buzz Bingo, operator of the UK’s largest retail bingo network has confirmed the appointment of London public relations firm Hope&Glory as lead communications agency. The appointment sees Hope&Glory manage Buzz Bingo’s press office, media contacts and creative communications for campaigns, running across the operator’s 119 bingo premises’ nationwide. Following a £40 million makeover, Buzz Bingo is the new brand identity …

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