Tag Archives: bundesliga

Bundesliga clubs secure betting and gaming sponsorships deals

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It has been a busy close season for German football, with a trio of Bundesliga clubs all securing fresh sponsorships, or renewals, with a number of online sports betting and gaming firms. VfB Stuttgart is one such example having agreed a deal with sports betting providers Betano, who become a premier partner of the club, in a deal which will …

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Betway enhances european reach with two-year C.D. Leganés deal

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Betway has extended its reach across the top tiers of European football, by signing a sponsorship deal with The Primera División’s, also known as La Liga, C.D. Leganés. The two year deal will see the online bookmaker become the club’s official shirt sponsor, in a year in which C.D. Leganés is to celebrate its ninetieth anniversary by competing for the …

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SBC’s on the ball: The Bundesliga, Sunderland and Benfica

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at the potential sale of Sunderland, a united front from the Football League and a new partnership for the English FA . ____________________ Football League clubs vote for transfer window change English Football League clubs …

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LeoVegas ups German profile and presence in 2018

Stockholm-listed online gambling group LeoVegas AB has moved to expand its presence within the German market, confirming the acquisition of Malta-based firm World of Sportsbetting Ltd for €2.6 million. The strategic acquisition sees LeoVegas secure World of Sportsbetting assets which holds both a sports betting licence and casino licence in the German state of Schleswig-Holstein. Undertaking the transaction through its …

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Income Access launches affiliate programme with German DFS brand

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SPORT.Guru, operating under the zero seven gaming umbrella, is to launch a managed affiliate programme with Income Access, utilising the firms software and network to maximise customer acquisition. The new programme is to be managed by Income Access’ in-house affiliate management team, with the SPORT.Guru integration to support affiliate recruitment and overall programme growth by connecting it to an extensive …

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Can VAR and in-play betting coexist?

Although many within football have been reluctant to embrace the use of Video Assistant Refereeing (VAR), with it now confirmed for this Summer’s World Cup, it appears increasingly likely that VAR will become a permanent fixture in the game. Nonetheless, the question still remains over whether the technology, which will be utilised in tonight’s Carabao Cup Semi-Final second leg between Arsenal …

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SBC’s On the Ball: The football business insight

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has got you covered. The first biweekly review tackles the continuing saga of overseas TV rights money, as well as looking at some of the winners and losers from World Cup Russia 2018 qualification. Sky Sports backlash over Amazon Man City deal …

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Genius Sports and DreamHack link up for data rights and integrity partnership

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Genius Sports, the global leader in data technology services, has signed an extensive data and integrity partnership with DreamHack, the world’s largest digital festival and esports tournaments host. The deal will see Genius distribute data and video streaming from DreamHack’s esports events in the global regulated betting market, while also helping the Swedish digital brand protect its competitions from the …

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SofaScore: The increased desire for data and statistics

As the way that sports betting is consumed by punters continues to change, Zlatko Hrkac, co-founder at SofaScore, believes that the modern fan now requires an app that is more than just scores. Hrkac claimed that with betting operators now offering markets on specific player and team statistics, the trend of football fans wanting in depth detailed data about the …

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mybet nets Borussia Mönchengladbach ‘Co-Sponsor’ & ‘Betting Partnership’

European sports betting operator mybet Group (mybet) has confirmed that it has secured a ‘Co-Sponsor’ and ‘Official Sports Betting Partnership’ with North Rhine-Westphalia Bundesliga football club Borussia Mönchengladbach. Entering the Bundesliga 2017/18 season (start date:18 August), as a Mönchengladbach Co-Sponsor mybet will gain heightened brand coverage throughout the club’s Borussia Park Stadion (capacity: 54,000). Furthermore, the mybet logo will feature as …

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