Tag Archives: bundesliga

Frank Wenzig: Sportradar – Virtual Sports serves as betting’s ‘fan connector’

SBC News Frank Wenzig: Sportradar - Virtual Sports serves as betting's 'fan connector'

Frank Wenzig, Managing Director of Gaming at Sportradar shares his thoughts as to how continued innovation and deeper collaboration with rights holders are pushing the boundaries of fan engagement in the virtual sports betting space… SBC: How has the virtual sports betting market evolved over the years?  Frank Wenzig: The market has changed beyond recognition in the last 10, 15 …

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Winning Post: Appeasement on advertising helps nobody

SBC News Winning Post: Appeasement on advertising helps nobody

Regulus Partners warns that early 2022 regulatory developments have set a dangerous precedent on the future of gambling advertising. Despite visible flaws across multiple jurisdictions, operators should defend their right to advertise rather than face the dire consequences of caving into regulatory appeasement… The New Year has opened with a number of threatened or delivered changes to gambling advertising. Gambling …

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888sport makes debut in Bundesliga with RB Leipzig deal

SBC News 888sport makes debut in Bundesliga with RB Leipzig deal

888sport has been announced as an official partner of Bundesliga side RB Leipzig which began at the home match against FSV Mainz 05 on Saturday. With the collaboration lasting until at least 2023, the top-flight team promises to give betting brand presence on TV-relevant advertising whilst also on the club’s digital channels.  Kieran Spellman, Vice President Head of 888sport, commented: …

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Sportradar signs five-year extension with Bundesliga International

Bundesliga

Sportradar has agreed a five-year extension to its partnership with Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, giving greater access to German football’s top leagues. As the official provider of betting and streaming rights for the Bundesliga and Bundesliga 2 outside the US and DACH regions until the conclusion of the 2025-26 season, Sportradar will sublicence the rights …

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188bet secures two top-flight sponsorship arrangements

SBC News 188bet secures two top-flight sponsorship arrangements

Asia-focused sports betting operator 188Bet has forged partnerships with two top-flight European football clubs, Liverpool FC and FC Bayern Munich. The three-year agreements with the Premier League and Bundesliga clubs will enable 188Bet to significantly enhance its European sports-oriented branding and marketing operations. Marking 188Bet’s first Premier League sponsorship in five years, the operator will gain brand awareness across Asia …

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Bwin secures sponsorship extensions with five German clubs

SBC News Bwin secures sponsorship extensions with five German clubs

Bwin has extended its sponsorship arrangements with five German Bundesliga clubs, maintaining a strong foothold in the country’s sports betting sector. Each deal will now run for a further three seasons until 2023/24, with the Austria-based Entain brand continuing to serve as the exclusive sports betting partner of Borussia Dortmund, FC Cologne, St Pauli, Dynamo Dresden and Union Berlin. “It’s …

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Sky Sports nets exclusive UK and Ireland Bundesliga rights

SBC News Sky Sports nets exclusive UK and Ireland Bundesliga rights

Sky Sports has enhanced its broadcasting portfolio of major international tournaments, signing an exclusive four-year contract with the German Bundesliga. Announced on the company’s website, the agreement will see Sky provide live coverage of ‘the premium fixture of each weekend’ every Saturday on Sky Sports Football at 5.30pm, whilst additional coverage will feature Sky Sports linear and digital verticals, including …

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Every sports content site is driven by video – why should betting be different?

video

A seasoned marketing executive who previously headed up the sportsbook division at 888 Holdings, Yuval Benyamini joined content platform WSC Sports in February 2021 as Head of Betting Business Development. Fast forward just a few months and we learned that WSC Sports had teamed up with Sportradar to launch the sports betting sector’s first ‘Live Video Notification’ push service.  We …

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Betway partners with Rhine giant Eintracht Frankfurt FC

SBC News Betway partners with Rhine giant Eintracht Frankfurt FC

Betway Group has signed a three-year agreement to become the ‘official betting partner’ of Bundesliga football club Eintracht Frankfurt FC. The partnership will see the Betway brand promoted at the 51,500 capacity Deutsche Bank Park stadium on both the LED screens and cam carpets during Bundesliga matchdays. Super Group-owned Betway continues to expand its sponsorship profile within Germany’s new re-regulated …

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Betway secures three-year premium partnership with Schalke 04

SBC News Betway secures three-year premium partnership with Schalke 04

Betway has further enhanced its marketing in the sports space, signing a three-year agreement with German football club FC Schalke 04. Under the terms of the agreement, Betway will become the new premium partner of the Bundesliga team, benefiting from branding and advertising around the Veltins Arena in Gelsenkirchen for the next three seasons. “It’s a great honour to be …

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