Tag Archives: bundesliga

VFL Wolfsburg unveils Interwetten signing 

Bundesliga giants VFL Wolfsburg has unveiled its latest partnership with online gambling operator Interwetten.  The deal, which comes into effect as from the start of the upcoming 2019/20 campaign will see Interwetten serve as the team’s official sports betting partner. Interwetten managing director, Dominik Beier, commented on the partnership: “Sport is an essential driving force for us and one that …

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Sportradar strengthens fight against match-fixing in the DFL

Sportradar Integrity Services has strengthened its current agreement with the DFL Deutsche Fußball Liga in a move that will see the duo ramp up the fight against match fixing in connection with sports betting. Under the terms of the agreement, Sportradar has rolled out its Fraud Detection System (FDS) which seeks to carry out  systematic and continuous monitoring, detection, documentation …

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Genius Sports supports DFB in new integrity programme

The German Football Association (DFB) has strengthened its fight against match-fixing and betting-related corruption by launching a new integrity programme in collaboration with Genius Sports. The new initiative will monitor over 7,500 games per year, offering increased visibility across global betting on all Bundesliga, 2. Bundesliga, German internationals, women’s and youth team fixtures. Steven Burton, Managing Director at Genius Sports, …

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IMG confirmed as Bundesliga’s exclusive global licensing representative

International sports marketing agency, publisher and data distributor IMG has confirmed that it has inked a new deal with Bundesliga International which will see them named as the exclusive global licensing representative for the league. As reported by SportsPro media, the new deal will lead to the development and launch of a new licensing programme, focusing upon elevating the engagement …

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MoPlay joins Hertha Berlin as official sports betting partner

MoPlay has unveiled a new multi-year agreement with German Bundesliga club Hertha Berlin, which sees the firm become official sports betting partner. Following the organisations recent launch within Germany, MoPlay is striving to “upgrade the game,” via a mobile first strategy to provide customers with a fast, simple, personal and secure service. Juergen Reutter, MoPlay CEO, explained: “Securing a sponsorship …

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SBC’s On The Ball – Chelsea, The EFL and Real Betis

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at Chelsea’s expansion efforts as well as a dispute over EFL broadcasting rights. Sky Sports nets EFL broadcasting extension This week, Sky Sports announced an extension to its partnership with the EFL, however the record …

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SBC’s On The Ball – The leaks that rocked football

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition picks out some of the key stories from the leaks by German magazine Der Spiegel. Leaks, leagues and deceit The leaks of German magazine Der Spiegel sent shock waves through world football, unearthing information that could …

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Italian Football Federation approves Serie A sleeve sponsorships

Following the request of all of Italy’s top flight clubs, The Italian Football Federation (FIGC) is moving forward with plans to allow Serie A sides to utilise sleeve sponsorship deals. The proposal could potentially expand the shirt sponsorship opportunities for Italian sides, allowing them to promote four partners on their official matchday shirts. In an official statement, the league stated: …

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Sportradar places ‘player education’ at the forefront of legacy DFL partnership

The Deutsche Fußball Liga (DFL), the governing body of German professional football leagues has expanded its ‘Together Against Match-Fixing’ programme with sorts data, intelligence and content provider Sportradar Working in partnership with Sportradar, the DFL will expand its integrity workshops programme for Bundesliga syndicated football clubs Seeking to diminish match-fixing factors and dynamics across German football development, the DFL has …

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Betano.com “not afraid of competition” following German entry

Initial sports betting plans outlined by @CaesarsEnt #USA #casino #sportsbetting http://casinobeats.com/2018/07/30/caesars-casinos-poised-for-sports-betting-introduction/

Aligning your brand with a particular sport or team is widely recognised as a hugely effective way to drive fresh interest amongst a potentially huge audience, bringing with it a plethora of benefits along the way. As part of a concerted effort within the recently entered German market, sports betting provider Betano.com, launched a little over two years ago by …

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