Tag Archives: BtoBET

BtoBet unveils major overhaul for sports betting operators

BtoBet

BtoBet believes it has “unlocked the potential for each distinct bookmaker to create their own individual player experience” as it unveils a major upgrade to its sportsbook platform. Individual operators working with BtoBet now have the freedom to differentiate key interface elements – especially from a mobile perspective – such as front-end visualisations, side menus, and the way that the …

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Round table – BtoBet: The future of sportsbook personalisation

personalisation

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was BtoBet, represented by its Chairman Alessandro Fried. SBC: What role does pricing and risk have to play in the differentiation of a sportsbook …

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BtoBet: Personalizing UX for the European player

Personalization

In a relatively short time span the European market has become a saturated environment for operators, who routinely face big challenges with regards to player acquisition, retention and churn. All this whilst keeping in mind that the vast majority of betting sites offer essentially the same odds, bet types and markets. Therefore, personalization is a must to mitigate these challenges, …

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BtoBet expands African presence through Innobet

Innobet

STM Gaming, the first partner of the ‘White Label Certification Program’ from BtoBet, has struck the latest in a series of African-based partnerships with Ugandan operator Innobet. Operators across Uganda, Kenya, Nigeria, Tanzania, Chad, Guinea and Namibia, amongst other countries, are going live this year through “a lite and simplified version” of the BtoBet igaming platform. Innobet will provide its players …

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Technology catch up drives huge African opportunity says BtoBet

BtoBet

African countries combine to form an “interesting betting market” that is marked by an “exponential growth” in technology, according to a new industry report from BtoBet. ‘Francophone Handbook: Augmenting user experience through tailored content‘, provides operators with essential data and statistics for the region’s 26 countries in regards to internet and smartphone penetration, mobile internet usage, the local population’s access …

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BtoBet launches dedicated content for the African market

Innobet

BtoBet has launched a new portfolio of dedicated content for the African market focused on sportsbook, virtual sports, novelty bets and casino. The company’s Chief Marketing Officer Sabrina Soldà said that this new content had been designed to present local players with a more customised and tailored betting experience. “There is a general misconception that the challenges in Africa from …

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East Africa: Leading the continent’s iGaming revolution

Africa

Many still deem the Africa gambling market to be in its early steps despite the ever increasing presence of established operators across the local regions. East Africa is one of the continent’s most bustling scenarios under this aspect. So, how can operators reap the benefits that the region has to offer? BtoBet has produced a new report to explain some …

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BtoBet expands Mexican profile through Logrand-Ainsworth’s ‘Mustang Money’ launch

Industry-tailored platform supplier BtoBet has become a beneficiary of the Logrand Entertainment Mexico and Ainsworth Technology LATAM strategic partnership. Expanding its existing relationship, Logrand and Ainsworth will launch new Mexican online gambling property – ‘Mustang Money’ – powered by BtoBet’s next generation Neuron Gaming platform. Moving to enhance its digital profile last November, Logrand announced the launch of its first …

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H5G to emulate US social casino success through BtoBet deal

H5G - 61397191 - mobile casino or roulette and casino coins flying out from a mobile

US-based social casino High 5 Games (H5G) will present its players with targeted real money online content after securing a new partnership with BtoBet. H5G, which holds a strong presence in the social casino space with over 17 million downloads worldwide, will use BtoBet – and specifically the firm’s Neuron Gaming platform – to boost its footprint in the real …

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BtoBet to bring ‘glocal’ approach to Wildar Gaming partnership

H5G

SBC Americas Editor Chris Murphy was in attendance as BtoBet officially launched its regional partnership with Wildar Gaming for Latin America (LatAm). BtoBet CEO Alessandro Fried shared his vision with journalists at the invite-only ICE press conference about both the ‘uberization of the igaming industry’ and the ‘importance of being glocal’. He defined ‘glocal’ as being present at a global …

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