Tag Archives: BtoBET

Aspire Global falls out with BtoBet founders over deal rewards  

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 Aspire Global has been accused of breaching business contracts by the Co-Founders of BtoBet. A legal challenge filed in the High Court of England & Wales has been brought against Aspire Global, the former Stockholm Nasdaq igaming platform and solutions provider acquired by NeoGames in 2022 for €400m.  The legal dispute, initiated by BtoBet Co-Founders Alessandro Fried (CEO) and Igor …

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Bookmakers face tipping point on media & data rights

SBC News Bookmakers face tipping point on media & data rights

In life, there are the certain outcomes of death and taxes, whilst for sportsbooks, there are media rights disputes and data fees. The rising costs of operating an online sportsbook have divided opinions across the sector regarding the necessity of exclusive media rights packages and the compounding expenses of data fees. At the SBC Summit Barcelona, a panel of sportsbook …

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Aristocrat one step closer to NeoGames takeover as shareholders approve

Aristocrat one step closer to NeoGames takeover as shareholders approve

Aristocrat Leisure has secured approval for the takeover of NeoGames from the latter’s shareholders, in a move that will expand the group’s operations across betting, gaming and lottery. The 15 July vote marks the first of two required approvals needed from investors for the gaming machine developer to continue the takeover. Shareholders not only approved the proposed integration into Aristocrat …

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BtoBet: analysing the “promising outlook” for the Greek market

SBC News BtoBet: analysing the “promising outlook” for the Greek market

Greece has been in the spotlight over the last few years, with numerous igaming and sports betting companies eyeing up new opportunities within the market. In its latest report, titled Greek Betting Focus, BtoBet analyses the changing regulatory landscape and the factors contributing to the market’s “promising outlook”.  The report begins: “The Greek betting and gambling market has a rich …

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NeoGames targets sports betting security with ULIS membership

NeoGames targets sports betting security with ULIS membership

NeoGames has shored up its sports safeguarding capabilities by becoming the latest member of United Lotteries for Integrity in Sport (ULIS). By becoming an Associate Member, the B2B betting and gaming supplier hopes to gain access to a greater pool of resources and expertise on betting integrity issues. The company’s ultimate goal is to ensure its sports betting offering operates …

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BtoBet’s SOJOGO Mozambique partnership goes live

BtoBet’s SOJOGO Mozambique partnership goes live

BtoBet‘s omni-channel betting partnership with SOJOGO, the global arm of Portuguese National Lottery Santa Casa da Misericórdia de Lisboa, has launched in Mozambique. The partnership focuses on a rollout of BtoBet’s Neuron 3 sportsbook and turnkey solution for SOJOGO in the east African country, supporting the operator’s online and retail activity. This includes the launch of a new online betting and …

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BtoBet gets Africa boost via PremierBet renewal

BtoBet gets Africa boost via PremierBet renewal

BtoBet has signed its first African agreement since last summer, extending its existing partnership with PremierBet in a ‘multi-year’ arrangement. The Aspire Global sportsbook brand will continue to provide its platform and tools to PremierBet under the terms of the renewed partnership. BtoBet has been a partner of the online bookmaker since 2017, having supported launches for the firm across …

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BtoBet: the World Cup’s popularity shows football is still king in Colombia

SBC News BtoBet: the World Cup’s popularity shows football is still king in Colombia

The World Cup is always one of the most popular events in the sporting calendar – and in some countries this popularity is particularly evident in the number of bets placed throughout the tournament.  But does this popularity translate into betting volume, when the country in question doesn’t qualify? In Colombia, the answer is a firm yes.  Last year’s World …

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BtoBet: is the European market all ‘doom and gloom’?

SBC News BtoBet: is the European market all ‘doom and gloom’?

Over the course of the last decade, a large number of European markets have embraced the possibility of a regulated gambling industry. But with increasing regulatory pressure on topics such as anti-money laundering, player protection and know-your-customer, is the European market about to experience a period of ‘doom and gloom’?  BtoBet’s latest industry report addresses that very issue by looking …

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BtoBet recruitment drive continues as Malte Hegeler takes VP Product role

BtoBet recruitment drive continues as Malte Hegeler takes VP Product role

Malte Hegeler has become BtoBet’s latest hire, just under a week days after another senior appointment, taking on Vice President of Product Responsibilities.  His new leadership position will focus on heading the sportsbook supplier’s product team, overseeing product strategy, roadmap and development and driving delivery of its solutions and offerings. Hegeler joins BtoBet’s senior management team as the brand looks …

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